In the recent period, Tao will accompany the visit Italy peer, they see the majority of Chinese ceramic products is Italy a few years ago, color, price is significantly lower than Italy product. This is because we see other people's products sell well in the market good pin, so we'll go to imitate it, but the market is changing, from product life curve point of view, Italy has just launched a new product, the product is increasing, the market also belong to the scarcity of the product, the price will be high, but when we go to imitate others, technology, and even add device, and then copy it, the product is close to saturation period, when large numbers of counterfeit products in the market, but also not as original design so wonderful, how the product can sell, the starting price? price than Italy product at a much lower is expected.
To change the ceramic product status of low added value, you must change completely follow others, even in imitation of innovation is, for businesses, this is the road of independent innovation much easier, and in this regard, the company succeeded in many cases is in the computer industry., have a litter of enterprise called ASUS, 2007 launches low-price mini notebook PC, the screen is 7 inches, weight less than 1kg, 2008 first quarter sales of more than 70 million units, to Fujitsu, end of year 210 million units, ranking sixth ranked Lenovo ASUS on this after. computer and there is nothing innovative, but learned when Lenovo had started as a simple experience, slightly higher than the typewriter, ASUS complex hardware design is very simple, is for old people and children who have no computer experience, due to the use and easy to carry, white-collar workers, shareholders are used to meet their basic needs at any time online, become a borderless products, so as to learn more about market consumer demand, innovation is possible.
Financial crisis impact on China's ceramic industry, particularly in exports was larger, but this time in taught to visit Dehua, but unexpectedly saw a production of porcelain of small enterprise, its products 100% export, are not affected by the crisis-is understood, the plant has not followed the market go back, but rather continue to understand market needs, and give full play to their strengths, and thus had very moisturizing. strengths of the plant is handmade, modeling nice, is to use underglazed production of lightweight porcelain, after low-temperature burn, so in the case of environmentally friendly products, the final price for soil automatically-the plant according to their own strengths, product positioning in the mid-range kitchen utensils of everyday use ceramic, this artistic craft porcelain and kitchen appliances, combination, the product is both beautiful and practical features.;
In addition it is a profound understanding of the market, with the plant's leader in more than 20 years experience in the formation of perception, they were four years ago on exit and European markets, to major export markets such as Russia, South America-with their understanding of the market, development of no cow nipple (which is precisely adapted to the local habits), successfully exported to Russia, sales up to $ 2 million. They are not only concerned about the local market, cultural practices, but also for local economic and political conditions are also very concerned about. For example, now they have been closely concerned by the price of oil, natural gas. The price of a litre of oil, Russia will increase orders on South America, and also concerned lands, such as Thailand each year to four cabinet Cup, this year, the evidence of the turbulence, yet an order.
Then there is the attention to credit, credit lies in the quality and delivery time. In addition to a strict standard of quality, the enterprise also provides arrangements for 2/3 production capacity do orders, 1/3 spare because overload operation easily deteriorate, orders are not easy to guarantee delivery time for this enterprise in scheduling leave room, rather small orders, but also to ensure that credit.
Export of small enterprises to take full advantage of its strengths, through correct positioning, and a deep understanding of the market, from behind with the market, the market initiative. Last year millions of Chinese enterprises developed bovine products, but only the good pins, a bull was a cattle Baron. This year the enterprise has received a $ 1 million in new orders for the tiger products, when we talk, since the day very well too, why not do the Enterprise? Enterprise boss yellow general answer to the enterprise.
This approach gives us a lot of inspiration, recall the Italy many production of shoes, clothing, wine or something small and medium-sized enterprises, they have years of history, and even went through the efforts of several generations, and their products in the community enjoy a high reputation, but the enterprise is not to scale. In fact these enterprises have been formed their unique business model, its management, market development and sales this way and to adapt to the size and thus had very moist, once expanded, you will break the existing balance, everything has to be changed, otherwise it will lead to crises, that only and some blind pursuit of big companies do. We can't comment on what's not, but one thing is clear, enterprises in every expansion process, must be accompanied by a management, operation and marketing mode changes. Management of sales of a billion below the enterprise and five million, ten billion for a company that is completely different, the organisation is constantly changing, so that each expansion, and are a barrier, if you just put the extension of the past experience, it may cause the diseconomies even crisis, most business-to-this is surely the deep experience.
Blindly follow market marketable products, from product life curve, start to lag a large, it also entails a price war, with its investment in marketing, so many resources but also price competitive, than in the location or product direction slightly changed, such as those that even small businesses can do, why we cannot give it a try!
No comments:
Post a Comment