January 25, the 14th China international kitchen, bathroom facilities, exhibition opening in Shanghai. Shanghai Chuweizhan is in Bahia, the largest gathering of kitchen and bathroom, has always been regarded as an indicator for the development of the industry. The exhibition in the financial crisis and swine influenza held against the background of more significance with indicators. From the media back to the message, the popularity of this exhibition is not worse than the previous, the first day of the last audience or even exceeded, this indirectly confirms the doldrums era Chinese economy unique vitality.
And Kohler and TOTO, 100 years of history, business, China sanitary brand has a history of it was only 20 years. Sanitary industry strongly emphasize technology, experience and cultural accumulation, which makes it look like to catch up with foreign advanced level speed without building ceramic so fast. But there are indications that the financial crisis of 2009 is likely to be China sanitary trade transition speed-up of the first year.
2009 bath industry is chess line world, gradually into the middle of all pitched battle, there are the following concern:
A differentiation is industry, individual companies, brands, market segmentation, corporate personalized positioning trends evident. The financial crisis broke out, the dominant enterprise provides low-cost expansion opportunities. Crisis in the year it is the largest of Wrigley investment one year from the first half of the year 2008, Wrigley in national new five production sites, including the Jingdezhen, Jiangxi Shandong dezhou, Guangdong's nest. At the same time, Wrigley has increased in Terminal input, this year count 900 outlets by the end of the national network reached 3000. Particular requirements for first and second tier cities built integrated shop — — ceramic tile and bathroom integrated shop, the shop must be open to more than 500 party. Neufahrn sand at present more than 1000 square 40 large shops, this year also increased to 30 months. Advantage Enterprise large, Luxury flagship building has led the industry in the overall Terminal stores, upgrade also increased competition in the industry. In addition, the crisis has also making industry in the terminal of promotional campaign intensifies, price became the most important weapon to shuffle the deck. Industry reshuffle further improves market concentration, the expansion of the dominant enterprises in market share.
The second is the famous brands home and abroad of the hedge. Affected by climate impact, 1-4 bathroom export minimise nearly 50%, but the domestic market from March begins quickly warmed up, especially to four-line market is very active. Over the past three or four levels of market opening under running water, water supply and drainage conditions along with urbanization, sanitary industry channels focus overall to move down. Some foreign brands also to second and third line cities, this is not the same as domestic mainstream brand up to form a positive conflict. The environment in the financial crisis, some originally only select foreign brands of hotels start the ball into the mainstream brand. Domestic mainstream brand in order to go up, offering pre-and household electrical appliance enterprises in 2000 against foreign brands of war-fighting services, package delivery, package design, package installation, the package paving (tiles), etc. Of course, the domestic leading brands and major foreign brands competition lies in price/performance advantages. At present, the same specification from domestic brand than foreign brands lower price 1/3.
Third, this year is the bath industry brand. CCTV frequently appears in the bathroom, kitchen and bath business star advocate active at the scene, professional brand for sanitary services transport should, as a major brand in 2009. December 31, 2008, Phoenix TV, famous for brilliant moderator of the formal endorsement of heating in the. Then earlier, 4 November, famous artists, Pu cunxin and constant clean bathroom sign the endorsement agreement. This year, in addition to the star enterprise, voicing faensha, Wrigley, Anwar, faensha, jiumu, Eagle bathroom, CMS etc. are selected in the CCTV hit by a large amount of money. "CCTV list brand" while drunk wengzhiyi main dealers in the boost, but the confidence of consumers influence cannot be neglected. In 2009, constant clean at the debut of CCTV and Hunan TV, covering the main program group, the Mainland has great brand from industry spans to the Volkswagen brand. The "Chinese plumbing materials are" Nam have emerged in recent years, the brilliant plumbing jiumu, CMS, shenluda four progressively to high-end advance brand. Fujian Jinjiang sporting goods company in the last five years in the advertising of CCTV ligation heap, CCTV sports channel was once known as "channels", Jinjiang, both part of Quanzhou Nan'an bathroom enterprises in brand operation will inherit the same blood, very interesting.
The fourth is extended through related diversified product line, to explore the whole bathroom solutions. Bathroom overall space solution comes from the rise in recent years the overall solution for the home space. Nowadays, home space of cross-border job has no news. Domestic whole Cabinet leader Optima has been done contrary to Kohler bathroom, also in the closet. In ceramic sanitary ware industry, such as Wrigley, jiumu has already begun to make bricks, professional do hardware mixer chenglin gaobao do the high-profile, other sanitary ware products line of mutual extension more. Consumers need a holistic solution, this is the bathroom overall space, home and the rise in global whole space of the main reasons. However, the overall space hot at the moment as well as industry out difficult: specialization or diversification, under what conditions, how to achieve diversification plurality? this problem if the solution is not good, overall space might become "whole trap".
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