Bathroom competition 2010 branding warming "star effect" double-edged sword.

<p> sanitary products, branding is very important, it is learned in the tough guy image on screen, the screen on the outside kind gentle gentle glory, and the exterior product of Gaussian solemn deep in the tender feelings of a life .This product fit the culture. .The "star" + "star products" strategy rendering the market environment, through the mass media, professional media, integrated communication, expand product visibility. .</ P> <P> <P> <p> Gaussian star endorsement of sanitary ware industry is not set a precedent, and even more than the last one. .First, "and into a + ling", "TOTO + Kelly", "Sun Li Wai-tat +" and "Nine, animal husbandry + Deng Jie," "brilliant plumbing + Chen Lu Yu" and "constant cleaning .+ Pu Cunxin, "after" Yu + Guo Jingjing "and" Whale + Li Zaining waves "and other models. .Please clearly sanitary ware brand has become a common scene in celebrity endorsements, there are professional people in the industry inevitably this is not good. .But the fact is compared with the ceramic tile business, celebrity endorsements seem sanitary enterprises and promotion of the importance of branding options. .Tiles are fire and earth art, bathroom is a blend of water and people. .Hard and soft sides with water, just soft people with gender, we find that, constant cleaning inviting Ambassador Pu Cunxin national welfare, more attention to the shaping of national brands, Yu signed in "diving queen" Guo Jingjing, Chinese and the .Zhongyu brand "shower culture" on the spiritual aspirations. .</ P> <p align="center"> </ p> <p> difficult for businesses in the production of sanitary ceramic tile companies to compete with the evil, money in inviting all celebrity endorsements can be seen not affect the size and strength of the brand .whether the star to promote the introduction of the main reason. .Of course, for bathroom brands, celebrity endorsement itself is only the beginning, the real brand rendering need to let the "stars" out of the factory into the media into the public that celebrity endorsements continued need for channels of mass communication can be achieved through a multiplier effect .Figure-line world. .Heng Jie Pu Cunxin visit CCTV enjoys popular support in hand, undoubtedly more successful celebrity endorsements operating one of the cases. .</ P> <p> bathroom enterprises pursue and market the brand into a high degree of attention, but turned the VW brand from the brand industry, in addition to other mass communication channels, more important is the channel all through the terminal, so that products on the market .full coverage. .In practice, marketing, the "stars" can do at best played a spiritual level of the "star effect" only truly promote product sales, after all, fighting in the frontline sales staff and dealers, etc. ."alternative star." .</ P> <p> Now, businesses large and small enterprises are favored by "celebrity endorsement" of the brand extension model, consumers face overwhelming "stars", will inevitably produce Shenmeipilao, coupled with .part of the star of more rational consumers will have adverse evaluation, in particular local "quality gate" frequent today, not every consumer of celebrity endorsements of the so-called big brand trust. .More rational consumers, in the product and the "star" in front of the product quality, performance, appearance, and the comprehensive evaluation, is often higher than override them "stars" of acceptance. .They applied the words "star can not eat. ."</ P> <p> Also, can not be ignored is that the" star "is also a two-star experience in the credit crisis, it is inevitable endorsement of the brand were caught, and similarly, when the endorsement of the business .business failure, resulting in significant negative social effects, the star has not been spared, celebrity endorsements, for both the enterprise and the star is always a prosperity, a loss for both sides tied up with the interest. .</ P> <p>, of course, at least in the bathroom industry, in almost all have the ability and ability to engage in celebrity endorsements, are strong in the industry, enterprise wide influence in determining the need for celebrity endorsements, and when you choose Which celebrity endorsements .they give a full account and depth of planning. .After the celebrity endorsement does not rule out the skyrocketing prices, but at least the product quality can be guaranteed. .</ P> <p> 2010, the celebrity endorsements of the wind industry will worsen in the bathroom? Celebrity endorsements really sanitary companies build international brand of "compulsory"? We'll see. .</ P>.