Thursday, December 23, 2010
Promotion of a warm bath, many experts offer advice to promote new listing.
<p> of enterprises, promotion of new products, the importance of self-evident. .And new products are high-priced market, profits are more impressive, is the survival of law and based on the country. .</ P> <p> one new cut in the off-season, but also reinforce the market for new products based on season. .</ P> <P> <P> <p> Therefore, new product cut into the off-season is the best time. .If in April the basis of the new products in the market do a good job, during May, and then the pull of new promotional products, the market will be able to start soon. .Go through July and August promotion, September and October of the season driving the new market will be able to fully start. .</ P> <p> Second, the new product promotion to "push and pull with" only the products placed in the terminal, consumers have a chance to make a purchase. .</ P> <p> Therefore, the promotion of new products Shop City is one of the important work. .This model involves the release of new products is in place, we need to establish a strict system of sales and distributors of performance appraisal system, step up inspections of new products into the terminal only true only under the stimulus. .Products placed in the terminal, only the formation of the first purchase, and recognized by consumers, consumers will have the second purchase, and the formation of sustained buying. .Therefore, how to pull first-time buyers to reach consumers, is our new product promotion during the "pull" to solve the problem. .Click "Shop city" and "pull" the order can be divided into the following operation: </ p> <p> 1, the first promotion, after the pull. .First, the shop city, the target market more than 60% distribution rate, began to do some major promotions or advertising activities, and stimulate driving consumers to buy products. .</ P> <p> advantages of doing so are: pulling effects can be directly reflected. .Because of the pre-Distribution, promotional pull through, consumers can now buy such products terminals, and then a sales boost. .The disadvantage is less well known due to new products, pre-Distribution is difficult, relatively slow. .If promotional activities are not very effective, easy to create some of the product backlog. .</ P> <p> 2, the first pull, after the promotion. .This approach is do first promotional campaign to stimulate consumers to buy and purchase channel members. .</ P> <p> advantage is due to the early stage of new products, promotional campaign, new shop city easier. .The disadvantage is a new product promotion through publicity, replenishment if not keep up, consumers may buy less than the terminal products of promotional effects. .</ P> <p> 3, push, pull simultaneously. .While doing promotional drive, while the Distribution, a combination of both. .</ P> <p> advantage is to avoid the shortcomings of the previous two methods. .The disadvantage is in the context of limited human and material resources, the overall advance slowly. .Proposed initiative encouraging customers to jointly carry out publicity, promotion and other activities. .In addition, to promote and stimulate circulation for at least three rounds. .</ P> <p> to author my humble opinion, companies in planning promotional activities, have to find the whole event highlights and product selling points, what is expected to reach an activity effect, much to the enterprise income (tangible and intangible), .and then after scientific assessment, reduced activity of blindness. .</ P> <p> the best links with the overall implementation, in particular, follow-up to the terminal front-line business personnel to communicate and listen to their evaluation. .Do not follow the conclusion of the event to the end. .Only in this way, we gradually aware of their promotional activities of existing service strengths and weaknesses in order to constantly improve and progress. .</ P>.
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