Avoid blindly participate in the selection to be down-building ceramics enterprises and stronger brand.

<p> recent years, some well-known ceramic in the domestic media, often hold some of the activities of selected ceramic enterprises. .Especially in the period of relatively strong sales, or business-to-year to the end of the liquidation of the operations of the time, a variety of selection of ceramic enterprises associated with the rallies, campaigns, polls, crowded, loud and clear. .According to rough statistics only at the end of last year, several major national newspapers, a variety of selected activities are organized. .Many types of selection, such as the selection of the best ceramics business; the best sales performance evaluation; have the best selection of ceramic enterprises benefit; the best selection of quality ceramic products; the best selection of well-known enterprises, etc. are out, for a time, its .bustling scene, it is a stunning feeling. .</ P> <P> <P> <p> should be said, for being the world's big spirit, brave to enter the Chinese ceramic industry, the right to carry out some evaluation activities, did nothing wrong. .It allows selection of the ceramic industry by engaging in some activities to promote progress in the industry, is also consumed in the purchase of products to provide a reference. .If a little further talk, and indeed be able to build China brand, well-known enterprises in China to contribute a hand. .But now sometimes engage in selected activities of ceramic a bit too hasty. .Often engaged in activities such as the rainbow of its potential, the flame has nine days straight. .Just kept on going, to see just a variety of evaluation forms filled with newspapers, award certificates danced, all kinds of trophies, awards days, then the flag floor. .How its effects have yet to see a valuable summary. .Selection of activities to engage the consumer actually do a loss, a loss. .You said that the selection of activities, what benefits what harm can escape more true, more beautiful? .</ P> <p> In fact, we should see, ceramic products and other selected businesses and activities, they might, then, they are also may lead to many negative effects. .Even If we act too much, but will have a negative impact, the opposite effect, at least in the perspective of people uncomfortable. .First, do a multi-selection activities, and make people doubt the authenticity of it how? .How much authority the gold content? .Another fairness issue. .Whether the higher level of selection, the more real, notary? .May not necessarily be the case. .So, do a selection of activities, the more people will not have a sense of seriousness. .For example, in a selection of the best products, and some say is the quality of products, while others talk about product sales, etc. There are also other well-known. .Lack of comparability in many ways, difficult to use the same standards. .In addition, the current selection of both experts, is based on reader votes, or a combination of both methods. .Should be a set of basic appraisal procedures and more serious participate in the selection of quantitative indicators, and on this basis, strict control, there are constraints to ensure effective oversight mechanisms. .In order to participate in selection activities were assured that was just and fair. .But now these basic things are missing, not in place. .It is difficult to feel much they selected to produce the effect. .</ P> <p> another point, there are even more completely with the above named conditions, remember to never do a selection of activities, too much too freely. .In addition to ceramic selected activities should be properly treated, well-organized and step by step, should also pay attention to the scientific spirit. .Noted that the basic feelings of the audience, focusing on practical results. .To make it an art, more intriguing scientific. .As a ceramic factory in terms of selection, in hopes to promote a solid ceramic enterprises to enhance the quality of the construction area and benign, at best, only a selection of activities to promote the progress of the ceramic industry, some categories such as sesame salt scattered like the only condiments .Do not take it too seriously. .Access to care about what their brand with the best in the title, it is better to put more thoughts on technology innovation and management innovation to practical measures, so will have practical effect, but also in the Chinese ceramic industry, brand building and innovation, there .greater effect. .</ P>.