Bathroom enterprise "compete" with high-quality high-end market is still ranked Bao-bit.

<p> continued to enhance the development of sanitary ware, more and more consumers buy products, sanitary products not only concerned about price, quality, service, pay more attention to brand awareness and business reputation. .If the business or remain in the seller's business philosophy in the past, certainly in the competition in the market at a disadvantage, even weeded out by the market, sanitary ware industry into the era of brand marketing. .</ P> <P> <P> <p> concept of competition to raise brand high-end market </ p> <p> Chinese kitchen and Works Committee, the Secretary-General Gao Yan said: China has become the world's largest bathroom products consumer market, many domestic .bathroom brand meet or exceed performance and quality of foreign brands, however, TOTO, American Standard bathroom and other foreign brands use strong financial strength and high brand recognition, a virtual monopoly on high-end sanitary ware market in China. .Except for historical reasons, China is not strong corporate brand awareness is an important reason leading to this situation. .</ P> <p> many companies have said in an interview, "low prices, high quality" is their current business philosophy. .Some bathroom companies make full use of promotions to attract consumers desire to buy. .Thus, from the second quarter of this year, sanitary industry price war, the trend was intensified, and even a rare low-cost 199 yuan toilet. .This price is clearly lower than the manufacturing cost, but the brand must not only equal to the volume. .</ P> <p> bath industry, there is now the largest errors are: the corporate equivalent to the brand. .In fact, the brand is independent of the spirit of the factory class of property, it belongs to you, you can also belong to others. .There are many companies mistakenly think there is a good product, there will be a great brand big factories, the majority of resources into concrete things up, but do not want to do investment in brand marketing. .</ P> <p> identify the precise positioning of marketing </ p> <p> brand is an effective tool to compete, but also the tools and the enterprise value of the carrier, not optional, but necessary choice. .Operation of the brand positioning is the primary issue, but also the future development of corporate strategic issues. .Proved, never-take-all size of enterprises, there is no all-encompassing brand. .Proliferation and product proliferation in the information age, only to be accurate positioning of the brand awareness and consumer choice. .</ P> <p> through the study of international brands, and with reference to current market structure, the future development of sanitary industry in China will be a few trends: First, there will be a few of the "comprehensive sanitary ware brand" .Second, there are "professional brand" and the third is an "individual bathroom brand." .</ P> <p> Beijia Te sanitary marketing manager said: "The White-Boned Demon," class, hoping to use the products of international standards, but their economic strength and not a very high-end consumer products, so often the pursuit of ."marginalized", such as the well-known brands which buy low price products, special offers and more. .Therefore, many products can be organically combined together, make friends in this class not only affordable, but also be "petty bourgeoisie" to meet. .Bathroom enterprises should also pay attention to key points to win market recognition. .</ P>.