In the just-concluded the "14th International bathroom exhibition", the domestic and international sanitary brand with strife, a variety of promotional tools and novelty products abound. Reporters found that due to the impact of financial crisis, many businesses turn to domestic bathroom. Some experts predict that in 2009, domestic bathroom market for games.
Export recession favor domestic market
It was revealed that, due to a sharp decline in international purchasing power, a substantial reduction in the number of orders, many bathroom enterprises export business shrinking. It is understood that the 2009 Foshan export bathroom products up dropped almost 50%. Including the bathroom, Kohler, Eagle ware, and a large number of exporting enterprises are subject to a different extent. Minlong ceramic headquarters Chairman Chen Lin said that in the global financial crisis, China sanitary trade export significant obstacles were encountered.
Export frustrated, it went away to the domestic market, sanitary export enterprises. Accordingly, the first held in Shanghai International bathroom exhibition 14 territories became the bathroom show, demand for enterprise partners a good stage. Constant clean bathroom marketing manager Liu Jian Hao told reporters that the annual international bathroom exhibition has become a bathroom and an important corporate market stage, and this year's dynamite.
According to Liu Jian Hao revealed that there are more and more companies are investing in the development of bathroom home bathroom market. From a variety of new marketing tool, bathroom Enterprise brand awareness is increasing. Either from the marketing concept or from the brand sense of service, or with the owners of communication has reached a new height.
"Marketing warfare" to seize market trick
Promotional campaign frequency, bathroom prices diving; March of the bathroom market small climax and the property market fluctuation makes bathroom market changes and confusing. The downturn in the consumer market, the price becomes bathroom merchants incite desire "silver bullets".
From the beginning of 2009, bathroom merchants promotional wars have been hot, coupled with some enterprises will migrate to the domestic market to exports, continue to increase the price down. From "discount," "20", "7%", discount unknowingly or even down to the "5%" and "4 Pack". According to industry sources, some companies even after the "first sale" price increase, to cope with low discount on business profits. Vice President of zhujiang East home, said that "excessive" promotion has become a vital phenomenon, revealing home market of immature.
To this end, huanai leehome General Manager said, export Wenzong Hao blocked on the domestic market of sanitary price shocks played a certain role, but the difficulties are temporary, currently export situation is improving. Hao Wenzong believes that marketing is a system problem that is not a simple "price cuts, promotions," we can solve the problem.
Bathroom in the second half of the price is expected to return to reason
A variety of promotional measures while improving sales, but profits are in sharp decline. According to industry sources, some bathroom Enterprise gross margin from the previous 40% to 20%, and even some enterprises of special products are "no profit" sales, low profits not conducive to the long-term development of enterprises. Accordingly, the adjusted operating idea, let the bathroom price return reason become important in many enterprises.
According to Marketing Director TOTO Ma just forecast, bathroom in the second half of the price is expected to gradually return to rational. Mr Xiaogang said the price war is not conducive to the healthy development of enterprises, and only open up second and third market, technological innovation and product innovation is the best way to market.
"New opportunities for the export market, and develop new opportunities for the rural market will open the bathroom door to enterprise innovation marketing", China sanitary ceramics Association of former President Ding Wei also said that the eyes fixed on price alone, positive demand new markets is the key.
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