Ceramics to the countryside or to correct rural market opportunity for consumer misunderstanding [map].

<p> Dali my hometown in the South China Sea, the Spring Festival this year, as usual, there are many relatives in the countryside to New Year. .Asked for materials to be introduced to rural areas, ceramic countryside policy, most of them said he was happy and welcome. .Gossip about the selection and use of building ceramics, then found them the knowledge for building and sanitary ceramics close to zero. .Their questions can be described as strange, such as decorating the house with polished antique brick with good or good? .With a large brick good or better with a small brick? .Thick brick thin brick good or better? .Ceramics is not radioactive, carcinogenic? .Most of this sort are hearsay repeated the baseless assertion, people Dunsheng "scholars met soldiers, clearly reasoned," sigh. .</ P> <P> <P> <p align="center"> </ p> <center> ceramic countryside or to correct rural market consumer misunderstanding of the opportunity [map] </ center> <p> in today's .walking hurriedly, quick success of the social environment, many people living in the ceramic industry recognition for the ceramic may not be comprehensive and accurate Shangqie, let alone live outside of the ceramic industry in all sectors of the consumer. .I think that people know there is nothing for the ceramic is not terrible, horrible thing is that those who repeated the baseless assertion of consumer misunderstanding may take this popular flooded. .After several years our descendants will feel the proliferation of today is how ridiculous these errors, but these errors are real harm to the present the country's national interests and threaten the sustainable development of our industry. .Taking advantage of this historic countryside ceramic golden opportunity, perhaps we can do something to stop the city's consumer misunderstanding transmitted to the vast countryside, or can be gradual correction of these errors. .</ P> <p> easy to summarize the issues raised by relatives in the country, the author found to have formed in the city and began to spread to the rural consumer really a lot of misunderstanding, the more prominent are the following few: </ p> <p> .One is too polished respected. .Polished decorative effect is indeed good, but it is all ceramic category level in the worst kind of green products. .It requires high-quality clay material, firing temperature, high power consumption can be large, polished be difficult for waste recycling. .Therefore, even though European countries have long mastered the polished production technology, but has been very little production of polished tiles, polished Italian production to date, and the tile is still 1% of total output. .However, this technology spread to China after that popular, quickly becoming the market mainstream products ceramic tile, ceramic tile in Foshan areas accounted for more than 50% of total production. .Fortunately, the past two years, antique brick, and has been great progress has been more and more recognized by consumers, is expected to gradually squeeze the market share of tiles. .Also now there is a whole cast glaze underglaze color of new products, can produce the same polished decorative effect, the green body has the raw materials can be worse. .</ P> <p> the other is blind pursuit of large bricks, bricks thick, ultra-white tiles. .Many consumers believe that the tile sizes bigger and more luxurious, more solid brick thicker, more high-end color more white, and as a trend. .As everyone knows, the more thick and more white tiles, the more consumption of high-quality raw materials, and energy conservation, save resources, environmental protection, the more the opposite. .Reconstruction of a new scientific concept of development consistent with the fashion scale, is the ceramic tile producers, sellers, consumers, the common historical responsibility. .</ P> <p> The third is blank unreasonable exclusion of red brick. .As we all know Italy, Spain and other powers the production of ceramic tiles are mostly red blanks of the last century 80's Guangdong Fotao Group introduced the automatic production line of Cai Youzhuan is red blank, and now other areas of Sichuan Jiajiang tiles are still produced .Red billet. .In fact, the red tile does not make any difference Baipi blank, red blank brick sintered so as easily or the mechanical strength will be higher. .However, since since the 90s of last century, red brick blanks brutal competition in the market unjustified exclusion, listen to mislead consumers, is generally believed that red ceramic green body, white ceramic green body is that the red billet low, only high-grade white base. .So the decline of the red brick blank, there are a few years ago, Foshan Zhuo blank generation of red glazed ceramic factory, the author by the State Board of Education Building Division leadership entrusted to a special survey conducted in this factory reports, but this CD Foshan areas .A blank tile factory red stop eventually escape the fate of closing. .Consumption of large quantities of raw materials has now Baipi increasingly depleted, and only a very rich red billet can make the best of raw materials reserves. .Rehabilitated as soon as the red brick name the blank, is imperative for sustainable development building ceramics industry. .</ P> <p> the Fourth of radioactive ceramic exaggerated. .The so-called problem of radioactive ceramic can be said that the Chinese ceramic industry, the cocoon of a specimen. .Many things in this world are more or less radioactive, the international ceramic most developed countries did not make a limited edition of radioactivity, and only our own quack barking Johnson not rich. .Many sensational mass media industry, just to grab media attention, do not hesitate to unlimited exaggerated startle language. .Some industry insiders in the industry not to resist the mass media do not think refute this, but random booing echoed. .City province recently issued a report in a newspaper, the headline, "Guangdong 3 tiles can be carcinogenic," things went so far as such a ridiculous number of ceramic industry sites are reproduced, any of its interest in the construction industry and tile decoration .the spread of consumers, really sad inexplicable tears. .</ P> <p> so many, the current consumer misunderstanding about five thousand six hundred seventy-eight can also be listed. .These things have been popular for a long time in the city deeply rooted, but for the rural market is just emerging is a separate issue. .I explained to the rural relatives because of the above errors, found them very easy to hear soon be accepted into the identity. .It seems the city ceramic consumer misunderstanding of the virus, has not caused a large area in the transmission of the vast rural areas. .As long as we sincerely appreciate to speak the truth, they still want to hear farmers willing to listen to the uncle. .Hope, no matter the industry of human enterprises, institutions, associations, the media, do not use sort of consumer misunderstanding as a means of exclusion against competitors, but with a clear conscience to speak the truth to the rural consumers tell the truth, so that .Now many consumers will be able to cut off the errors of pollution to rural areas, or even can look forward to the scientific concept of civilization, the ceramic consumption in rural germination root, thus achieving "encircling the cities", then the current consumption of the various ceramic errors, then expected to gradually .corrected one by one. .</ P>.