Home sales growth slowing hundred companies remain optimistic about market prospects.

<p> "2008, China's domestic sales grew hundred enterprises 17.3%, decoration companies, home stores, home decoration materials, parts and sales class hundred enterprises continue to maintain growth. .However, adjusted by the market impact of the increase in sales revenue hundred enterprises to fall, 14.3 percentage points lower than the previous year. ."This is the reporter on June 25 from" 2009 China's domestic industries hundred enterprises Study Report "was informed. .</ P> <p> slower growth prospects </ p> <p> the report by the China Building Decoration Association, China formed the China Index Research Institute, Study Group issued TOP10 domestic industry. .Report that caused home sales slowdown hundred enterprises there are three main reasons: on the one hand, the international financial crisis the European Union, the United States, Japan and other countries shrinking market demand on China's labor-intensive household products, especially furniture, bathroom ., hardware a serious impact on the export of products; the other hand, the real estate market in 2008 to adjust the domestic market, price and volume of Qi, the national real estate sales dropped 18.51% year on year, the country area of commercial housing sales down 19.13% year on year, real estate .a direct impact on poor sales to consumers of home products and services; In addition, affected by the economic situation at home and abroad, in the tight labor market, uncertainty of future income expected number of cases, including consumer spending decoration expenditure compression .. .</ P> <p> hundred enterprises in 2008 although sales growth down, but the report that the development of domestic enterprises are facing the industry outlook remains bright. .National sales of commercial housing in 2008 was 620.89 million square meters area, the real estate market, driven directly by the measured domestic market capacity reached 1.18 trillion yuan, nearly 3-year compound growth rate of domestic market capacity of 18% over the area of commercial housing sales increase .speed and the trend of faster and more stable. .If we consider the stock of housing caused by re-decoration, furniture and other household parts sales, the market capacity will further increase the development prospects of domestic industry is considerable. .</ P> <p> At the same time, investment in commercial housing in 2008 was 23% growth rate, although the increase year on year decline, but still maintained a rapid growth momentum, the growth of commercial housing investment for the next two years .home laid the foundation for the development of the market. .In 2009, the real estate market is gradually warmed up, an active commercial housing turnover, home market will usher in new opportunities. .</ P> <p> private enterprises become the main industry group </ p> <p> reporter learned that, after several decades of development, home business has gone through enormous changes. .While it is difficult with foreign enterprises than a hundred years of history, but there are still hundred enterprises in 32% of the enterprise was established over 20 years of age, 51% of the enterprises established in the period between 10 to 20 years, 83% of the hundred enterprises have been set up .In 1998, before the housing reform, which show a hundred business vitality and ability to respond to market changes. .</ P> <p> 2009 hundred enterprises in the domestic industry, private enterprises accounted for 65%, which is the main industry groups; state-owned enterprises have accounted for only 7%, but most of the leading industries in various segments .enterprise; In addition, the proportion of foreign investment and joint ventures accounted for 28%. .As China's economy and real estate market development, foreign well-known domestic enterprises to increase investment in China, China's domestic industry in the next competition will be even more intense. .</ P> <p> report pointed out that foreign companies have entered China, as China's domestic industry with advanced technology and management experience, to promote the development of China's domestic industry plays an important role, but relative to the domestic household enterprises, .overall strength of foreign-funded enterprises is very obvious advantages, such as hardware hundred enterprises are foreign-funded enterprises. .This business development and expansion of domestic home will cause a certain impact, companies need to accommodate domestic and household income, to further improve their competitiveness. .</ P> <p> professional complex management personnel bottlenecks highlighted </ p> <p> report shows the number of household hundred slowdown in the growth business executives, professional complex management personnel bottlenecks apparent. .In 2008, the number of home mean hundred business executives continue to grow, reaching 159 people. .Despite the financial crisis, many domestic enterprises have sales decline, but is nevertheless the brand to expand business opportunities. .According to Macalline expansion plan, companies will be in the country in 2010 to open 80 new stores. .Brand enterprises in the large-scale expansion of the external stimulus to some extent to the domestic industry, the flow of talent. .</ P> <p> reporters found that, although the mean number of managers to grow, its growth rate was significant decline, from 7.8% in 2007 to 4.6%. .The report notes that the external reasons for this phenomenon is subject to the 2008 financial crisis, hundred companies control labor costs, resulting in annual growth rate of the number of managers fell slightly; the same time, the rapid development of domestic industries in recent years, professional compound .severe shortage of qualified personnel, the development highlights the bottleneck, coupled with the high cost of such training, as a constraint to expanding the scale of enterprise management personnel within reason. .</ P> <p> from the current point of view, the "professional complex" management talent shortage is difficult to break the bottleneck in a given period, will continue to restrict the development of domestic enterprises one of the main issues, companies should focus on internally .training, in order to promote the growth of talent and enterprise development, and constantly improve their own human resources in the core competitiveness. .</ P> <P> <P>.