More children, more happiness may not be multi-brand dealers bathroom more harm than good.

<p> more variety, the phenomenon of multi-brand in the Tao Wei markets go hand in hand can be described as common, but not necessarily in the market for each product, the brand can be "a carrot of a hole" in the top to go, not necessarily bigger every brand ., do ring, which has almost become a kind of absolute rule. .</ P> <P> <P> <p> more children may not be more happiness </ p> <p> in many secondary and tertiary markets, we can even see some building materials store in business for six or seven tiles even brand .three or four bathroom brand. .The exhibition area of these stores is not small, but more because the brand management, product variety, the more, the exhibition hall seemed very crowded. .The gallery has placed a large ramp products, there are real showroom. .In addition to small sample room, exhibition hall of the moving line is very narrow, the other on the market hall are no different. .To tell the truth but also give consumers experiential shopping environment. .However, each brand area between the display is not cut, just like a grocery store, just more than a decade ago into the development of the product in the store shelves or piled some progress only. .Just out of porcelain model of a low-end brand, the feeling of the brand's polished how to do so well, you look closely, the big side of the corridor is inclined board put a premium brand of products. .Then next to a polished showroom is also very good, go see a moment, turned out to be a mid-range brands. .Between the two polished product price difference between brands is probably about 30%. .</ P> <p> for such a situation, the number of dealers surprising answer, though aware of the need to distinguish which brand, which benefits for the enterprise product, which is immediate, which is the long-term interests, which should .is a strategic, global thinking. .Sadly, the dealers see more of the immediate, operational attack on all fronts in the brand, regardless of primary and secondary, save the brand, the variety, and made tired. .Meanwhile, sales of low-end products, the low-end brand of product quality issues that affect the sale of high-end brand products. .This affects the reputation of the dealer, the affected in the luxury brand sales, so dealers are miserable. .</ P> <p> Add to add make sense </ p> <p> dealers to increase brand (brand do addition), it means that companies will have to generate higher brand management costs and expenses, but it depends on cost and .whether the costs were incurred in exchange for greater output, of course, this production company to serve the long-term development strategies, and Micro-effective services to enterprises (market share, profits). .When the enterprise has considerable strength, need to complete the product or brand outflank your opponent, and market segments to meet the objective of this goal, then increase the brand, so the addition to be a brand must also be good to do things. .At the same time, it is not opposed to "brand" reserve, this reserve may be a derivative of "brand" (mainly for the purpose of rights), or that the future of business enterprise value for the "brand", both .competitors but also to prevent theft of the future demand should be the urgent business. .Should be emphasized that, where the "brand" is not a real brand, or is a registered trademark or product name, brand and specific product only bind to and enter the market after the promotion of practical significance. .</ P> <p> increase brand is also something one aspect of brand expansion, brand extension that is different from the way of this expansion. .Brand expansion is one aspect of the market expansion strategy, and brand expansion strategy to increase brand is an important operational level. .</ P> <p> under what circumstances need to increase the brand? .First launch of new brands to compete with rivals (such as response to a price war), is the maintenance of the original brand image and launch of low-end brands; the second is for a specific launch of a specific channel brand sales channels; three different regions based on regional market .brand; Fourth, the target consumer groups for the introduction of different brands; Fifth, for the new industry, new product introductions brand; Sixth, there are viable products, while the brand has been over-aging, launched a new brand extension product life ... ... to do the brand additions .The key is to find the weak brand camp location, and confirmed that this vulnerable location does require a new brand to support. .</ P> <p> fact, as the market continues to improve consumer awareness and the awakening of the people, both manufacturers and businessmen, are beginning to face the brand from the addition to make the brand to do subtraction problems, and reduce right and wrong is not the problem. .Of course, what business is all businessmen want to do, but what business can do is the business of the taboo. .</ P>.