In State-supported, "household appliances to the countryside" was a brilliant success, time to other businesses also take the "countryside" as the economic crisis period of "Salvation" to the countryside, good medicine, ceramic enterprises nor on the island. A ceramic enterprise sales people have said that the ceramic tile market, low end product than high-end possession more market share, its owner is the new rural development policy, and since the second half of 2008, "migrant workers" return service opens up for low-grade tiles a huge consumer market.
Nowadays the rural market is still dominated by low-end products
And "home appliances to the countryside" are well-known brands of different, according to the building ceramics industry association, Hebei Tangshan, Chaozhou, Guangdong, Sichuan gajiang and three major areas of low end tile products "brand" monopoly of the national rural-90% of the ceramic market. And Foshan, China and other ceramic producing areas in the upscale, even in the manufacturing industry as a whole in the second half of 2008 was extremely shock, low-end ceramic products are selling well in rural areas, rural building ceramic consumption potential is huge, it is the ceramic industry market trends. In recent years, the rural market building speed, some of the cities and towns of their living standards improve soon, building ceramic demand continues to rise. At the low end tile product defects are also increasingly exposed, they often lack in the design, construction, renovation, and assorted links of ancillary support, making rural tiles market sales, after-sales and so more confusion.
High grade ceramic tiles brand wants into the third market
There are indications that this year, those with strong production capacity and brand awareness level of the enterprise are tempted to enter the rural markets, some experts have predicted that the matter has the brand and product advantages of large companies into rural markets, low-end ceramic products will be affected by the devastating impact that may be directly out of the market. In addition, powerful production strength of ceramic enterprises, the development of consumer demand for rural products, in color, quality and cost than low-end ceramic enterprises a competitive advantage. The environment in the financial crisis, some international sanitary brand have begun turning to China's third-level market. By experiment, part of the international sanitary brand found that China's vast consumer demand in different regions, in addition with the first-tier cities vary, second and third line cities consumer groups follow the trend of more common, often a consumer purchased a brand for the brands attract more customers. In the phenomenon observed above, the international sanitary brand began to develop appropriate marketing and sales solutions, to secure a line market thus steadily expanded market.
Blind "countryside" risky
What markets are at risk, "ceramics to the countryside" the question is: is China's rural market, although very large, but very little of the wealth, especially could not form the service sector and the real estate industry, the consumer market is very small and rural consumption of ceramic can often be a periodic eruptions (mainly policy good brings rural incomes or construction materials prices brought about by the rapid building of cost reductions, stimulating the formation of building heat countryside tile consumption); the second is the rural life production patterns, determines the rural homes are less likely to spent too much ceramic products; third, the rural estate cannot flow and Chinese bones of urban complex, so that many people do not want to built a house in the countryside, particularly paving grade ceramic tile House, so the market share is extremely limited.
For the countryside, enterprises also need to focus on the practical application of conditions to determine the market. Want to expand the market, be sure to do market research work, timely adjustment of own product type, cost and sales model, is not the same message. Otherwise, find your product in line with market demand, no space is too late.
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