Wednesday, January 5, 2011
Hot edge of new industry market implies many problems bathroom cabinet.
<p align="left"> "bathroom cabinet industry is highly competitive, almost to the white-hot level. ."The reporter learned that the bathroom cabinets and bathroom furniture industry trade as a cross-industry generated an edge of a new industry, just a few years, mushrooming development. .In the sanitary industry, severely affected the same time, as the bathroom cabinet in the bathroom products industry, has bucked the market trend, the market reacted strongly, bathroom cabinet business is triumphantly. .Heart Haijia blue, Gaudi, Frank, Nancy, health professionals in Europe and other production-oriented enterprises bathroom cabinet sales increased significantly, enterprises have developed rapidly. .However, behind the rapid development of the bathroom cabinet industry has more need to be perfected. .</ P> <P> <P> <p> cabinet in the bathroom industry, products similar to the widespread, but Nancy has focused on the color bath, have their own unique style, and much market attention. .</ P> <p align="center"> </ p> <center> edge of new industry hot bath cabinet market implies many problems </ center> <p> regional development has </ p> <p> current .across the country, except for some sporadic small local brands, most of the bathroom cabinet manufacturers mainly in Guangdong, Zhejiang, Sichuan and Fujian four places, Shanghai and Beijing also has a small part. .With both Guangdong and Zhejiang, the geographical, industrial chain, talent and technology, resources, logistics and other advantages, the product of the radiation capacity, competitiveness and influence is far greater than other places, and the several parts of the bathroom cabinet, bathroom, Guangdong Province .counter the most advantage and competitiveness. .</ P> <p> "Some dealers if the agent is a brand of Guangdong Province, certain requirements of Guangdong origin marked on the packaging, or to sell at good price. ."A bath so that the responsible persons. .It is understood that the annual exhibition in Shanghai and Guangzhou, building materials exhibition kitchen, the bathroom cabinet booth exhibitors are occupying more than half of Guangdong, Zhejiang enterprises. .</ P> <p> Han products do not lack lack of bathroom cabinet </ p> <p> corporate Web site to open a few bathroom, bathroom cabinet is inundated with promotional materials and advertising. .Foshan pottery in pay at the fourteenth session, the reporter received a number of products distributed to the bathroom cabinet brochure. ."In many parts of the building materials market, large and small bathroom cabinet brands, everywhere. .You may not have other products on the market, but is no shortage of bathroom cabinets. ."Came from Shenzhen, Foshan attend a pottery dealer told reporters intersection. .</ P> <p> in Foshan, a lot of bathroom companies also are stepping up on the bathroom cabinet project. .According to a press investigation, a number of furniture, cabinets health industry manufacturers, due to industry competition, low profits, have to switch production of bathroom cabinets. .Them with their own advantages on technology and equipment in the market place. .Some do shower room, steam room, sanitary ware and ceramic pots leisure manufacturers, in order to broaden their industry chain, so that their products have complementary strengths, they are outside the plant or to the OEM or their own production, but also have projects on the bathroom counter, relying on their own .the existing marketing network, enter the market. .</ P> <p> little breakthrough marketing strategy </ p> <p> "bathroom cabinet business is now in Chengdu, many businesses have been recognized by no less than some of the brand influence and bathroom cabinet brands in Guangdong, .It is because these companies have a breakthrough in marketing strategy. ."It is understood that, in recent years, Chengdu emergence of a group of outstanding bathroom cabinet brands, such as Pax, Xi Ma, Shi Jie high, Infiniti, Folankesi, Irbesartan good and so on. .</ P> <p> to industry sources, to be recognized by many customers, price alone is not a permanent solution to the product, marketing, and so make an effort. .According to reports, Chengdu, many bathroom cabinet outside the enterprise in addition to strict quality control, to hire professional designers, abandoned before the "copy" and "modify" the wind, formed its own unique style positioning. .More enterprises to change before the workshop-style production and management, according to consumer characteristics consistent with the building materials industry to implement marketing plan marketing strategy. .If Ebeca in 2008 to build the country's largest bathroom cabinets antique stores, this year focus on strengthening the construction of a modern factory, bathroom cabinet company in Chengdu to learn from. .</ P> <p> "Now many companies are lack of sanitary innovative marketing model, almost all other major brands in the study Wrigley marketing tool. ."Foshan, a small bathroom this is the responsible person is helpless. .</ P> <p> is worth mentioning that in recent years, the sanitary ware brand attributes, product content and value-added, service and other aspects are considered very close to the appliance industry, it is often used with the appliance industry .contrast. .Sanitary industry also began to absorb more and more home appliances and other sectors of the advanced marketing concepts and practices, such as increased end-advertising to attract cross-industry professionals, emphasizing the after sales service. .The brand concept stores last two years has become a highly respected manufacturers of sanitary ware brand marketing model has become a big attraction marketing bathroom. .</ P>.
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