Crowded high-end sanitary ware brand wins share of the regional cost advantage.

<p align="center"> </ p> <p> China's accession to the World Trade Organization, and the world economy was more closely linked. .Abroad into China accelerated the pace of life, people's idea of a qualitative leap in life. .Basically, the last Chinese families can not find the separate toilet, and now there are ordinary families 'more than one health' of the phenomenon. .Basin over the last people to buy the toilet only to meet the needs of daily use, it is now the environmental performance of products for the bathroom, stylish appearance, safe use and other aspects of the pursuit of higher and higher. .Indicates the various industries, sanitary ware market in China ushered in the golden period of rapid growth. .</ P> <P> <P> <p> It is reported that China has become the world's largest bathroom products consumer market. .And after a financial crisis sweeping the globe, regardless of the panacea, these high-end sanitary ware brand feel very difficult and the global market shrink, losing all of the local market consumption potential, only the Chinese market can digest their products, but still .showing growth. .Not difficult to imagine, to the U.S. Department of Department of Japanese and European competition-based high-end sanitary ware market in China smoke, the major bathroom brands crowded, staged a desperate struggle is fierce. .</ P> <p> unwilling to miss the high-end national brand competition </ p> <p> international high-end sanitary ware brand through its own technology, the level of cost control, quality of product quality and strong capital strength and brand recognition to China .sanitary ware brand out of the line camp, to the absolute superiority of the profit made off with a high-end market space. .</ P> <p> United States Department of the brand with the Japanese bath is the first foreign army to enter the Chinese market, not only in China to establish an advanced manufacturing base, the most advanced production technology, the introduction of new concepts of living in China, also established .overall smooth distribution channels, the inertia in the retail end of the lead. .ROY, Germany has become the Shanghai World Expo bathroom bathroom designated sponsor of leading technological innovation through research and development, test the water in the years after the Chinese market today, with the United States and Japan already have to compete bathroom brand's overall strength. .</ P> <p> the growth of China's history of relatively short bathroom, so the Chinese brands in high-end competition in the market somewhat immature. .The market crown for the Chinese national brand of Wrigley bathroom line, benefits of, Dongpeng, four-dimensional, King, Anwar, Apollo, constant cleaning, high benefits, is still high, Faenza, Apollo and other bathroom brand growth .historical average of fifteen years or so, however, compared to the United States of American Standard, Kohler, more than a century of history, Japan and Spain TOTO musicians ninety years of tempering the market, Wrigley became the largest selling brand of bathroom is simply .As Junior and twilight years competition. .Therefore, the Chinese market, the absence of high-end national brands will appear sanitary situation of market competition, but essentially, no shortage of Chinese national brand bathroom, but do not lack the courage to end competition from these well-known bathroom brands in China's market action to see .They were not reconciled to the absence of high-end competition, and they are waiting in the wings. .</ P> <p> regional brand and cost-effective leveraging the market </ p> <p> bathroom brands in the rise of national process, although difficult to shake once occupied by foreign predators bathroom high-end market, but they are trying to close .high-end market, while adhering to the premise of their own marketing strategies, potentially impact on the three pillars of the competitive landscape, and then expand the high-end market share. .</ P> <p> First, the impact of high-end market, the rise of regional brands. .</ P> <p> sanitary ware market in China is divided into seven regions, including North, East and South China is a mature market, a second-tier cities and developed areas are mainly concentrated in these three areas, building materials market is saturated. .Southwest, central, northeast, northwest region is relatively low degree of concern the market, because of their lower maturity, so developers more space, but also the future high-end brands compete for the market. .China sanitary ware brand has a clear line of regional, Wai-tat started in Tangshan, north of the market do wind and water; Wrigley started in Foshan, south of market, sales will be even greater; dimensional fortune in Chongqing, the market will be more popular in the West .. .Of course, the Guangdong as the concentration of sanitary ware brand has a certain particularity. .However, the national brand marketing strategies the regional breakout initial success, the absolute share in the fixed area of the national brand greatly limit the market for international brands to enter. .</ P> <p> Second, the national brand price advantage is obvious. .</ P> <p> high-end sanitary ware market in China has been focused on first-tier cities, the financial crisis, the smooth sailing of the international sanitary brands are beginning to target markets outside of wars in first-tier cities. .Home appliances in China, the horn sounded, the international bathroom brand aware of the vast rural market may become the next high-end brand if the blow could be the key to the market. .At present, international brands including Kohler, including second and third line are rapidly entering the market in response to China's real estate market and the financial crisis caused by changes in the building materials market, a new pattern. .It is understood that adhere to high quality international brands in the premise, developed a range of flexible promotion and marketing strategy, first-tier cities to secure the premise of the original share of the steadily expanding secondary and tertiary markets. .</ P> <p> Although foreign brands a single show, but the benefits of national brand, Wrigley, Faenza and other progressive force, invest heavily in marketing, to experience the main focus on creating a whole bathroom space, which .will make the international brand's market share declined. .For example, Wrigley, known for cost-effective bathroom has a very high brand awareness and reputation, not only to the absolute share of sales accounted for first-tier cities, the premise of ensuring product quality, it can be more favorable to the consumer products, which .Wrigley has captured the second and third tier markets international brands unparalleled advantage. .</ P> <p> </ p>.