To be accurate based on the actual market position in rural countryside prospects of ceramic.

<p> as the "cars to the countryside", "home appliances" and boom, this year's "Building the countryside" has become a lively topic in the industry. .A huge cake was placed in front of ceramic enterprises have no reason to just sit out. .Although there are differences between various enterprises, but should be able to see the "building materials to the countryside" tremendous opportunities to the ceramics industry. .Recognized this trend, then, to find out the preferences of rural consumers fully understand the expansion of rural markets are facing the advantages and disadvantages of a thorough understanding of the rural market, each company is placed in front of new problems. .</ P> <P> <P> <p> how the rural market is kind of characteristic? .First, the rural market has great potential. .Now many of the rural market consumer attitudes changed greatly, with the gradual integration of urban and rural social security system, the overall income level of farm families will be further enhanced. .The steady improvement of living standards in rural areas, as well as changes in consumer attitudes of farmers, "Rural people want to own the city's quality of life" is increasingly becoming a reality. .In Jiangsu and Zhejiang provinces, the consumption level of rural residents was even higher than the general urban population. .PRD consumption level in rural areas is quite high. .And most rural areas, consumption patterns and consumer attitudes with the social development are constantly changing. .</ P> <p> Second, the current market the majority of the rural areas, ceramic is still in the low-end brands. .High quality, low cost, practical, sturdy ceramic sanitary products in a very long period of time will be the mainstream of rural markets. .In my rural home, the past few years, some families mounted on the toilet, and some were using showers. .Once the benefits of these things are recognized by farmers, there must be more and more people are buying used. .Rural families in the changing concept of ceramic products, ceramic enterprises to rural areas for development has brought great business opportunities. ."Ceramic countryside" is undoubtedly a strong practical feasibility. .</ P> <p> again, cheap products will certainly be popular and welcomed by farmers. .Overall, the rural market, after all, large and medium cities, farmers and urban consumption levels compared to remain at a low level. .Farmers pay attention to it, pay attention to product features, pay attention to price positioning. .Foshan number of ceramic sanitary ware companies in the county and has been able to complete the impressive sales of the rural market, it is precisely because these are not particularly well-known brand in the price advantage. .Therefore, the bathroom companies to enter the rural market, we should attach great importance to reduce production costs, thereby reducing the retail price of the terminal. .But this is not to reduce the cost of their own brands do bad, but that the reduction in transport costs from the logistics, simple design of the adjustment costs in areas such as type of improvement. .Only adjust their product mix, to give up some flashy gimmicks and packaging, more marketable quality and cheap production of some products, while the network spread to a wide range of rural markets, to establish a more intensive, more flexible terminal sales .channels can win this huge market in rural areas. .</ P> <p> Fourth, at present, still dominate the rural Jiucheng low-end ceramic tile market. .In the ceramics industry under the influence of the financial crisis, but still low-end ceramic products sold in rural areas. .Tangshan, Hebei, Sichuan and Guangdong Chaozhou Jiajiang the main origin of the low end of the three basic products monopoly tile rural pottery market. .In my opinion, this is the financial crisis that accidental factors, but also attach importance to high-end product is not due to expansion of rural markets. .This situation is completely changed in the. .Now, the state vigorously expand rural consumption markets and stimulate consumer demand in rural markets, "building materials to the countryside" policy will be a ceramic a good opportunity to enter the rural market, those with strong production capacity and high-profile corporate brands have the opportunity to .into the rural market. .With the brand impact and product advantages of large enterprises to enter the rural market, the low-end ceramic products will lose competitiveness. .With a strong production strength of ceramic enterprises, the development of rural consumer demand for products, colors, quality, cost advantage than the low-end ceramic enterprises. .Ceramic consumption potential in rural areas, but also the future market development trend in the ceramic industry. .</ P> <p> rural market should not only low-end products, world, new source, the new Pearl, Dongpeng and other famous enterprises have to take over the rural market in the "cake", and have built a production base in the country .to brand, price and freight advantage of the layout of county-level outlets, the product sold to the rural market. .This is the right direction, pioneers always get the opportunity, brand-name products when closely integrated with the rural reality, the future will be very considerable. .Based on the rural market, go with the realities of rural roads, "Ceramic countryside" of the road will be wider and wider. .</ P>.