Crisis highlights the brand value of the polarization of the ceramics industry is operating.

<p> Since last year, affected by the economic environment and sustained fire two or three years of building ceramics market in the tepid situation. .Filed past the market, the industry always found eyes shine, my heart can not conceal the nostalgia of that market. .While before 1998 the situation is far from a tight market, we have begun to call "business getting harder and harder," this is the case, but two or three years ago, will be able to make money as long as the production of the product. .Both the positioning of high, medium and low-end brands, and regardless of the size of the influence of the brand, anyway, have sold well in the market. .It can be said of the pottery industry a few years ago to remain an industry enterprises with large pieces of meat, a good time drinking bowl. .</ P> <P> <P> <p> cooler with the market last year, the business situation of enterprises in the industry have seen a big difference. .Many brand power is not strong, the product without the high cost of enterprise entered a difficult period, market share and product sales plummet, and some difficult, while others rely on OEM or sell a brick to the people to maintain. .However, the price is cheap but quality products can still be sold just crazy, since late last year, there are many similar brands and distributors to create a zero inventory queue goods superior results. .Was last year to this year's May, the entire "private throwing Factory" is also very strong sales, and therefore the excitement of driving a brick market, rapid emergence of a number of companies specializing in selling brick. .Strong brand sales also has not been much affected sales of some brands have a relatively large increase year on year, although the prices of some products was forced to drop a few points, but to expand its overall market share is not profitable .decline. .Gengrang happy these brands is that many of the original copy in the back with their own products, marketing strategies and advertising methods, obtaining the helpless and nervous disturbances of the second third-line brand, as sales do not increase, no power of talk to yourself Competition .Therefore, the operating environment of these strong brands more than the prosperous period of some easy. .</ P> <p> why the low period in the market access, the business will enter the polarization state of the situation, some enterprises have large pieces of meat, some enterprises did not drink soup? .What makes some of them live in very moist, some were expelled out? .Those cost advantages of strong brands and a brand, why not only was not affected, but taking advantage of the development effort? .In fact, the answer is very simple, because these companies have "protection." .Good brand image and high quality products and services that these companies "protection." .</ P> <p> springtime in the economy, like all businesses have gone flat in the wide avenue, we though some go fast, some go slow, but we can be easy and pleasant walk, there is no .What can affect and hinder the progress of their journey. .But the economy of the winter, just as to a flood, a strong brand that is a swim and a good cost-effective products that the company is at the tree, neither the brand influence, and lack of cost-effective products business, not to be .drowning that is struggling in the water that continued to choke the water. .</ P>.