Abandoned by the agents of ceramic sanitary enterprises increase direct store control risk

Affected by the global financial crisis, not only for domestic manufacturers to market pressures, are also part of the distributors, some enterprises because distributors of large losses suffered. Some experts believe that the current economic environment, direct mode for enterprise to control risks.

Agents give manufacturers are injured

Journalists in the interview, part of household furniture, ceramic enterprises have go to the dealer "weapon", a substantial reduction in sales, resulting in the product backlog, the loss is huge.

A ceramic figures to the press that most ceramic enterprises rely on distributors to increase the sales channels, the current market situation on the impact of small enterprise. "If the dealer does not do it, all of a sudden you not only lose the customer, you have to give them does not sell products to come back," the company said that the dealer does not want to delegate a brand, generic manufacturers do not need to go through. Relative in the current market downturn, this undoubtedly increased the manufacturers concerned.

According to industry sources, the financial tsunami affected most likely to influence the agent-name of the dealer. This year, the Guangdong more than 7000 SMEs closed or relocated, furniture, ceramics, household enterprises affected is large. Parts distributors worry do agent manufacturers make sudden closure, sometimes active select discard.

It is understood that in order to maintain sales growth this year, a lot of Foshan ceramic reinforced the communication with the dealer. Foshan Anwar ceramic sanitary ware Division General Manager Liu guangren, dealer very valued brand manufacturers of management level and prestige, this kind of faith is in the long-term cooperation of accumulated solid relationship relative. It is learnt that Anwar not only sales rose by nearly 40%, more than 400 new outlets, new franchise dealers more than 30.

Direct mode enabling enterprises to enhance crisis control

But there are business people think that, in the present market situation unstable, go direct mode can better enhance the enterprise risk management control.

Recently, by the National Association of furniture decoration industry associations organized closet cupboard Recycling Council annual Phoenix City Hotel in Guangzhou. At the meeting, all enterprises and associations of persons on the Chinese kitchen 20 year course review, discussion and conclusion. Gold Pan Xiao Chen, General Manager of the Cabinet of the day of the CEO Forum pointed out, the gold medal in the cupboard to a temporary crisis suddenly can not alarmed at random, due to open direct branch this kind of go pattern.

"Why do some trees in a hurricane is uprooted? because with no long steady", Pan Xiao Chen believed that prices soaring, many companies only take root growth, forget, impetuous mentality significantly; when a crisis comes, Terminal sales base is not strong enterprise will fall, usually go enterprise you can take to go faster.

Some experts believe that, because of household shops need to rent a larger space, the use of agents, channel sales, help to reduce management costs, but before the financial crisis, companies if you want to have a strong ability to control, you can try a direct sales model.