War hero from the era of the new situation of market competition to see bathroom.

<p> Throughout recent years, China building and sanitary ceramics industry, new market model, ceramics brands can be described as a dazzling variety of new listing, not invited to the model show, or design is the biggest names in industry experts to help field. .But the bathroom companies are innovative, less step, only the usual notices and new product like none other on the implementation of new products coming to market, not too many colors. .</ P> <P> <P> <p> recently, the benefits of high sanitary and other places not bases around Sanya make arrangements for the new product release, not only earned the brand influence, and earned tens of millions when the world is one of more than sales success. .In a statement reported in the media, this will open a new market new mode of the bathroom industry, called for the benefits of high sanitary initiative, sanitary industry in China is also first to break the bathroom industry, new market hidebound old situation. .</ P> <p> I had the honor went to the site and participate in the whole process, this would be "shocking new debut release ceremony, comparing the scene to explain new product performance, on-site experience the products, on-site limit buy orders" and other processes at one go, very smooth ., is full of surprises and passion, so that dealers and other participants without a breathing space. .Concluded a successful six reasons: First, the remote host. .Select high-end tourist city of Sanya, so that customers can be casual, relaxed atmosphere to understand and experience the new products, but also to avoid the understanding and comparison of information. .Second, the product. .Intelligent Toilet for the main, simple shower room was added, its quality, performance, safety, exterior design are comparable with international brands; and the high price the main product, is 5-20 times that of conventional products, ranging from ., the combination of the sample and the supplier to achieve great sales. .Third, the presentation. .In the terminal market, smart orderly operation of the movement of the bare toilet show (the basic operation of the industry confusion not a coherent movement, is the first for the industry, highlighting the products of high quality and safety), test the water table (with Play Play product introduction window .and after installation is to address the worries of consumers) and the Innovation Showcase display (technology, fashion, rotating). .Fourth, a large aging population. .Very low production cost control, in combination with samples and a single product can be special delivery, dealer profit margins, the temptation on the sample and order. .Fifth, a model portfolio of sample. .Combination of several smart Toilet to achieve sales of packaged products on the sample volume growth. .Sixth, after-sale protection. .Availability of a large number of dealers worry about inventory solution; sale follow up and upgrade and improve the service system. .</ P> <p> The author believes that, based on the benefits of high sanitary integration of upstream and downstream industry chain Advantage and timely opportunity, this pattern is difficult to achieve replication and imitation, even if it is not much glory may be another similar, but the reasons for the success from this case .analysis can be drawn from the overall strength and success is the success of integration. .</ P> <p> market downturn seen in successful cases, re-analysis of future trends in bathroom consumer market: the financial crisis, cash is king in the sense under the more rational and cautious consumer spending, buying only when the requirements of sanitary .products, health care, appreciation, technology, entertainment and other functions, more attention to quality and stability, brand strength and service strength, especially in the service force. .Thus I believe that the sanitary industry in China has entered the era of brand competition of comprehensive strength, which bathroom brands want to be dignity in times of war or a hero, should have gone through the "price war" recklessly strength, after the walk should be planned ."Value war" phase of the strategic plan to strengthen and improve the "product, brand strength and service force," the three forces of integrated services, the concrete implementation of the two dimensions: first, the brand manufacturers to distributors, "the three .power "to strengthen and improve; two companies join forces to consumers the" three forces "to strengthen and improve. .</ P>.