Sanitary industry "endorsement door" star how to select the appropriate frequency of the brand.

<p> As the industry becomes more intense still, in order to gain an advantage in the industries, companies racked their brains to find ways to increase brand awareness and reputation, make celebrity endorsements have become a common practice, as to increase brand awareness in a non-or .missing forms. .TV, Internet, magazines, newspapers, radio, celebrity endorsements everywhere, because the visibility of stars, their celebrity to play the most, companies are becoming familiar with the brand. .But not all brands can use this shortcut. ."Endorsement" incident occurred frequently, so many stars in the endorsement are required to think twice before. .</ P> <P> <P> <p> endorsement of course there are good, excellent quality with a good image of the stars and establish a good corporate brand image, the star of the concept of tolerance and enterprises to achieve the perfect fit, .Sanitary Ware in 2008, such as constant as the brand ambassador signing Pu Cunxin, the industry as "human quality and the perfect combination of product quality." .</ P> <p> Pu Cunxin's public image has a model of exemplary Kai, his body both Chinese men's traditional virtues of diligence and simple; there progressive self-confidence of modern men's fashion style, tall, gentle, very .rich mature charm, image and temperament on the edge so that Pu Cunxin not only in the number of reflecting contemporary themes of film and television works in themselves, and Pu Cunxin long advocated the implementation of environmental activities, such as the respected green low-carbon life, drama, cycling to the two reports, featuring the World Expo & ldquo .; Volunteer Ambassador "to promote action to protect sharks and so on. .A lot of the advertising industry insiders believe that if looking for a Chinese style of the "successful man" image representative of the entertainment industry in China, Pu Cunxin is the best choice. .</ P> <p> and constant clean bathroom has been "constant cleaning quality sanitary ware in China" and a household name, to "create high-quality products, to create national sanitary ware in China", excellent product quality, user-friendly design ., a flat service and innovative marketing advantage, is to promote local achievements of constant clean bathroom bathroom leading position. .At the same time, constant clean bathroom long "green bathroom" concept and way of life, in the toilet water-saving environmental protection industry leader, rose from the initial 9 6 liters done now 3 / 6 liters. .In the bath, shower, basin, cabinet basin, faucet fittings, stainless steel basin also has a good performance. .From the "green bathroom," the point of view, the green symbol of life, health and vitality, represent the technology, environmental protection, energy saving, water saving, user-friendly design, low-carbon life the core content is environmentally friendly, energy saving, green, healthy .With deeply rooted low-carbon life, green and healthy bathroom sanitary ware industry will certainly become the most popular trends. .</ P> <p> organized in 2009, the National Assessment of sanitary ware products, constant clean bathroom in the top ten, its strength and quality is evident. .Ratio of its sales grew 30% to 40%, achieved a breakthrough in the development of China's domestic sanitary and achieved remarkable achievement. .Overall speaking, the quality and constant clean bathroom storage Pu Xi's personal image, influence, echoed the formation of a good social effect. .</ P> <p> look at the celebrity endorsements, brand and star is inextricably linked between all. .A good brand when you can borrow some unknown become a household name celebrity endorsements; the contrary, if a big star Dingdingyouming brand of engaging in false advertising will be allowed a great loss of reputation. .Affect their public image, and even ruin. .Therefore, the star in the choice of endorsement, we must grasp this "door", corporate spokesman in the choice, they need to pay attention to brand and star quality of the match. .</ P>.