Wednesday, December 15, 2010
November holiday sales of sanitary ware of unprecedented sales steadily.
Sixty of New China marks birthday of <p> has stimulated the traditional Mid-Autumn Festival, this year the "Extended Edition" of the Golden Week, by many building materials stores as the end of "ending the war." ."Mid-Autumn day delivery purchase 800 'reunion large Coke'," "renovation contract can enjoy the province's annual shocking price of 18,876 yuan," ... ... businesses are wave after wave of promotions, .From early September until mid-October, in order to ignite the enthusiasm of consumers, a variety of discounts also reached unprecedented proportions. .</ P> <P> <P> <p align="center"> </ p> <center> building materials stores the customer at his door </ center> <p> period in November, this reporter visited the scene several home stores ., found that sales of building materials increased to varying degrees, some more than 50%, some only 15%, among which ceramic tile, kitchen electrical, paint the most popular, and flooring, bathroom also have some growth. .Before the date as of press time, the whole six days before National Day, although not to mention hot, but well than expected. .However, because of holidays under the last two days is focused on a single peak, some stores also offer until mid-October, so the data remains to be more comprehensive statistics. .</ P> <p> traffic fluctuates significantly affected by the holiday </ p> <p> Although the pre-holiday advertising everywhere, the morning of October 1, the reporter went to B & Q Tianhe store, the door hit the "Eleventh Lok fitting .earthshaking, thousands of money off of goods as low as 5 "huge banners, open space in front of a colorful tents erected, placed in the kitchen electricity, water purifier, ceiling and other promotional exhibits. .Many products have hit the scene here, ex-gratia yellow labels, but not much traffic and no crowded scene. .</ P> <p> Subsequently, the reporter to good home, Homemart a turn, also found the same situation. .In Weijia think Square Homemart, lobby deliberately moved the TV, customers want to miss watching the scene of the National Day parade live, but small groups of people seem to pick Guzhe, cheers rang only when turned its sight .leak. .A good home in Fangcun, the reporter met a buying power of the Chan kitchen, two weeks ago she had a fancy three-piece hood, deliberately rushed over to buy other promotional November. .She said: "The original price of 6088 yuan, usually have 3,000 to 5 fold, and now cost just 1998 yuan, really cost-effective. ."Many people leave out the first day to buy building materials, most of them are such as Ms. Chen," only eleven other hand, "the smart consumer. .</ P> <p> However, the reporter learned from the situation, several hypermarkets are to the November afternoon, traffic was gradually increased up. ."Three days before National Day, October 2 most popular foot, single-day sales are the best. ."Good home education week, general manager had told reporters," Oct. 1 to see the parade live television, a lot of people do not go out, 3 the festival, the day before and after the time may be all the way to visit relatives, so no time to visit the store .. ."Mercure Centre in fast-paced world, to avoid the military parade and festival, held Oct. 5 in the" promise of happiness "urban white-collar fun party attracted a lot of great popularity, drawing particularly lively scene, especially the ceramic .and the great promotions like bathroom, entrance parking lot of the owners came all the way by car. .</ P> <p> Wang, General Manager of South China in Homemart Dengfa seems too long Golden Week this year, and will not focus too much on sales volume, if the terms in accordance with past practice, leave the last two days is the peak concentration of orders .period. ."First, shop around where the final decision to buy; the second is to take advantage of holiday travel, promotional shot back. ."The industry generally believes that the Golden Week this year, overall sales building materials market in Guangzhou showed" dumbbell-shaped "posture, but the traffic affected by the holidays, was volatile. .</ P> <p> "unprecedented" increase in sales promotion drive </ p> <p> "offers an unprecedented eleven year, nearly 20% lower than in previous years. ."In B & Q Tianhe, according to report, in addition to buying 10 tiles here to send three outside, sending over 1,000 yuan to buy 150 vouchers audience; in previous years, the paint only to send gifts, buy a 100 yuan this year to send 40 introduction .per coupon discount equivalent to 6; and sanitary products share told, only about 7.5 fold the usual 7. .October 5, when the reporters once again came here, found that despite the U.S. dollar tumbled scene does not appear, but the significant increase in popularity, particularly for the purchase of tiles, paint and floor were the most. .Because the door installation of electronic counter, the store manager told reporters that Liu Xiang, eleven passenger traffic increased by 35% over last year, but sales have more than 50% year on year, indicating that customer unit (the total amount of orders for each consumer) is increasing. .</ P> <p> this promotional offer on sales promotion, in Homemart performance anomalies. .During the eleventh, there was undoubtedly the best selling electric ceramic tile and kitchen cabinets of two categories. .At the scene, many of tile store said the price was only 6 to 7 fold, and some special products, and even make a 9.8 fold, with 10 sent to 3 promotions, so many come to feel more consumers to buy " .arrived. " .And nearly 30 brands of kitchen area with 60% products are making a "special" to buy over 100 established by 30 yuan, equivalent to only the usual 6 to 7 fold, reporters at the scene encountered a few from other .wandering around the store to consumers, a question I discovered that there is more cost-effective than some promotions. ."Compared to last year, Golden Week this year, sales rose 15%. ."According to Wang, General Manager of South Homemart Dengfa said compared with last year, accounting for tile growth of 4% to 5%; and hidden electrical engineering, such as water pipes and other building materials, sales stable, even if the holiday will not be ups and downs .. .</ P> <p> in Fangcun good home, decorating center where reporters found 488 packages launched by the most people favor. ."We are ready to start in October, probably be completed in December, just in time for ventilation should be the end of two months of marriage. ."Mr. Gu Keliu said. .It is understood that, compared with the usual National Day focus on the materials, decoration package has been upgraded and optimized, joined the Dongpeng, combo, Moen, TOTO, the state legislature and other famous brands. .According to Liang, general manager of home education week has been revealed here as a package decoration mainly small retail customers, on the contrary, the south bank of shops, and shops with, members of the village shop, the more popular stores Chang Gang foot. .However, he frankly stated that "affected by property market turnover, three days before the National Day sales in general, focus depends on the last two days. ."</ P>.
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