Wednesday, December 15, 2010

New sales model to solve the bottleneck problem by challenging the traditional channels of ceramic.

<p> channels for Wang, win in the end, this is a magic weapon for winning business mall, but the traditional sense of sales terminals are rapidly changing business environment, a dramatic change. .</ P> <P> <P> <p align="center"> </ p> <center> new sales model to solve the bottleneck issue by challenging the traditional channels of ceramic </ center> <p> has been the traditional end-run .core is the store. .Select from the previous store to shop location, including store decoration, product display, results display and shopping guide staff recruitment and training, the core of the terminal building stores. .To store as the axis, the major brands and businesses operating on this platform planning, formulation Distribution, stocking, inventory and sales plans, product display, market promotion and brand promotion, complete the pre-sale and after-sales service .and a consumer demand, product feedback, brand reputation and other focal point of information dissemination, trading and settlement but also tend to be concentrated here. .Can be said that the major function of almost 80% of the brand to rely on the terminal stores completed. .</ P> <p> For this reason, the industry leading brands and businesses can be said for the exhaustion of store decoration and display of mind, great original capital, store bigger and bigger, more luxurious decoration, the growing popularity of large stores, supermarkets .terminals are emerging. .However, the day of store sales not quite so much: the increasing store operating costs rising, profits are diluted; rival shop more and more popular stores continue to be diverted; store radiation range compression, the rapid decline of store turnover; market and shorter season ., the off-season getting longer and longer; market promotion, more and more investment is also growing, but the effect is getting worse; consumers more lower brand loyalty, marketing and promotion investment will naturally increase. .</ P> <p> In fact, this is the product of market changes and upgrades. .As market competition becomes more intense, the terminal stores are suffering from shock and challenge, function is also being weakened, the original concept of sale has not won, a number of more influential and more close to the consumer sales channels are a new terminal and the impact of .and the collapse of store sales advantage. .</ P> <p> First, the professional market, the increasing focus on strengths is the collapse of a single store, brand and business needs of the occupation of the terminal layout and the more, the market was extended front; Secondly, building materials supermarket brand, network and integration .platform resources, opens up new sales channels, while the single-store markets to seize the cake; again, home improvement companies, designers and other invisible channels with the right to speak advantages to store owners to purchase orders will block, reducing store sales; .In addition, the overall market demand for domestic services, construction, decoration materials suppliers recommend, and guide even the consignment, and further reduce the competitiveness of the single store; Finally, as a strong buying volume-based real estate agency, project business .in front of store display at best. .In addition, online shopping, professional buy, district agents, groups of different words, different interest groups, different distribution channels, vertical or horizontal changes in the traditional sales pattern. .</ P> <p> many businesses now store sales have stalled, store displays, shopping guide, promotion and marketing, and other traditional means of operation have been in the "fatigue" state, so to really change the current situation, the majority of manufacturers to .must be based on the current status of new terminals, store features the traditional re-sort to meet market demand. .</ P> <p> the only way to achieve business end breakthrough. .</ P> <p> </ p>.

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