Tuesday, December 21, 2010

Market watch: three major initiatives bath industry cope with poor export situation

According to experts, the European building materials market is mostly occupied by local brand enterprises, competition has become intense. Sanitary products concept in design, sales, service, product quality competition, but also secretly put behind the price competition. 【 Related news: attention: 2009 soufun Villa fashion ceremony 】

This will force the European many large-scale procurement business vision to overseas, to China, but the purchase of products must be in strict accordance with the relevant technical standards for the production of, for example the European large-scale building materials, construction machinery trading enterprise, Europe China Sourcing Centre (CC-CE) strictly in accordance with the relevant international standards and EU standards in the procurement of construction materials in China, and through its 400 wholesalers are sold to Europe, such products often Chinese exports of products in Europe. 【 Hot summers laundry hidden dangers washing machine use required attention to four major taboo 】

Although Europe regarding these products ' quality requirements more stringent, Chinese enterprises are often subjected to leverage technology standard manufacturing trade barriers, increasing the difficulty of opening up the European market, but you can still find an opportunity that is the price.

European commodities while quality first-class, but the price is the same quality of Chinese products to your last one to two times. This is China sanitary attracted a great deal of European consumers. 【 Panel prices nanzu LCD TV prices crash three secret individually solve 】

Experts, break through the technical barriers to trade is the first product must meet the standard requirements to ensure that the market of products standards, manufacturers should establish product control system. Bathroom products must satisfy the local technical standards, should also be consistent with the local residents ' living habits and ways of thinking.

At present, in a outlet pressure increases, more and more attention to China ware enterprises of the relevant international standards, product quality, increases in line with the relevant technical standards, avoiding the standard barrier caused by exports of strife. 【 GOME IPOs at unpredictable Bain laurels 】

Extended supply chain response to the changing situation

As an export-oriented enterprises, many bathroom enterprises face uncertainty to improve growth performance and valuation level downward pressure. 对此,有些企业表示:“可以通过产品提价、降低成本与延伸供应链等方式来应对形势变化。 ”【陶瓷卫浴涨价战年中继续升级 质量问题令人忧心】

去年,很多出口型企业营业收入都有所增长,但净利润却同比下降。 业内人士介绍说,今年多数企业将会逐步落实产品提价的措施,以缓解成本上升的压力。 他还说:“有些企业产品提价其实从一季度就开始了。 产品调价后,订单数量增长并未放缓,部分品调价得到了客户的正面回应,这转移了部分成本压力。

而出口产品使用的所有辅材,包装材料、金属的价格都在上涨,出口企业受到的影响和冲击比一般内销企业要大。 今年会对原材料铜进行套期保值以对冲价格上涨风险,将根据原材料价格上涨情况调整部分产品售价,并通过预售远期外汇锁定人民币汇率波动风险。 ”

加大对国外新兴市场的销售

当前,国内人民币不断升值,国家实行从紧的货币政策,削弱了制造业的竞争力,但企业向外并购的成本却在降低。 【劣质家具厂家不规范 木屑尘灰四处飞散安全存隐患】

一些卫浴企业希望通过延伸产业链来应对外部形势变化,除生产水龙头零组件、卫浴配件外,开始用一部分自有资金来开发浴缸、瓷器等产品,希望进入一个整体的卫浴产品销售市场,通过延伸产业链来增加企业的抗风险能力。

据推算,全球水龙头市场容量在130亿美元到140亿美元,浴缸加瓷器的市场容量,大致是水龙头的3倍,约300亿美元。 就市场份额而言,欧美以外的市场约为40%,美国约为30%,欧洲约为30%,我国陶瓷出口企业正积极加大对欧洲市场的销售力度。 【厨、卫快速发展促新标出台 最新标准于6月起实施】

In India, Russia and other large emerging economies, sanitary industry is considering the adoption of appropriate marketing methods to increase exports.

The industry that, in the current environment, including the bath industry, manufacturing industry is facing a large outlet pressure, but these pressures are not resolved. In fact, the State of the related policies also hope enterprises away from dependence on thought, as soon as possible, self-adjusting, self-improvement, in the fierce international competition is strong. 【 Furniture advertising three — drove advertising Hao please star 】

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