Large space, high-grade ceramic Experts on high-end market brand building ideas.

<p> by the 2008 financial crisis, the real estate market downturn, a direct impact on home renovation projects and demand for production and marketing of ceramic industry have a greater pressure, making the ceramic industry sales growth slowed, particularly in 2008 .4 quarter, the ceramic industry sales decline by 20%. .Meanwhile, the ceramic industry, the major energy production and consumption of high gas prices, rising production costs, resulting in difficulties in selling price increases, the ceramic industry profitability will be restricted. .</ P> <P> <P> <p> face of the above problems and difficulties, to meet the ceramic tile business high-end brand to become the leading brand in the international development strategy and improve operational efficiency and profitability of the overall business objectives, .ceramic enterprises how to do high-end brands? .</ P> <p> high-end market </ p> <p> in the high-end market, initially to establish and improve the basis of specialized sales channels, develop new pathways, new professional design institutes, design ceramic enterprises with high home improvement .end brands, and companies in major cities of ceramic high-end brand architects and designers to the club, the formation of professional networks; in the cities of Shanghai, Beijing, Tianjin, Guangzhou, Chongqing and other places have started to promote the network and network buy, .increase cross sales channels, while taking advantage of sales and service centers across the country to provide comprehensive sales, service and technical support, consolidation of the existing high-end market share, maintain a stable growth performance. .</ P> <p> mid-market </ p> <p> in the mid-range market, the enterprise will focus resources on business investment projects, large real estate chain, fine decorated apartments and affordable housing all over the reconstruction project; the same time .In the retail market, companies will use existing resources to high-end products quickly build mid-market channel sales network. .Improve on the operation, including the chain of building materials to increase strategic cooperation, including supermarkets. .</ P> <p> foreign market development program </ p> <p> ceramics enterprises will take advantage of the high-end brands a platform for international metropolis, give full play to the advantage of existing resources and global brand of customer resources, increase international market .development efforts. .</ P> <p> plan the future development of new markets </ p> <p> ceramic high-end brands have started businesses and national research institutes and professional institutions to develop ultra-thin ceramics, environmentally friendly exterior wall tile, precision .ceramic products and waste recycling technologies. .</ P> <p> international business plan </ p> <p> ceramic companies in the consolidation of high-end brands on the basis of the domestic market to international markets. .Ceramic high-end brand has introduced a business-related professionals, for the international market, focusing on development and design in line with international consumer trends and features of environmental protection products, to cooperate with foreign manufacturers in ways that international operations. .</ P> <p> talent expansion plans </ p> <p> strengthen human resources development and management of high-end brand strategy to achieve business goals ceramic prerequisite and guarantee. .With the high-end brand ceramic enterprises expansion and business expansion, increasing demand for talent, ceramics enterprises will continue to strengthen high-end brand introduction and training of personnel work, and actively create conditions conducive to full capacity of personnel in all aspects .platform, to create a good corporate culture, establish a sound employment mechanism and elimination mechanism, the steady implementation of corporate training programs, establish a learning organization, improve staff quality and build cohesive teams. .The next three years, ceramics enterprises will focus on the introduction of high-end brand of R & D personnel and comprehensive trading talent for the development of ceramic enterprises to provide high-end brand of strong talent pool. .</ P>.