Edge industry issues hidden behind the bathroom cabinet hot market crisis.

<p> bathroom cabinet is now more and more attention by the market, but also by the majority of consumers love. .</ P> <P> <P> <p> channels Running intensified </ p> <p> 2009 years, the sanitary industry, the competitive environment continued to deteriorate, shrink Front, a lot of hard winter has become an inevitable choice for bathroom enterprises. ."However, there are some companies choose bathroom contrarian, high-profile appearance as the constant cleaning of CCTV, satellite channels in Europe and start a new base expansion, etc., have all given into the winter in the bathroom industry, a tonic. ."Industry experts have analyzed. ."Open up channels a little more easy, but the problem is to open up down, how to ensure that dealer profits are made, to ensure that the dealer sold the stock, this is the key. ."LIANG Wei, chairman of the European City of Bath that the only channels open to make rapid flow of product in the market and market shares, both vendors and ultimately achieving the purpose of revenue. ."In fact, over the past 10 months we have been doing channel. .The development of a brand channel is needed, but the expansion is the need to channel timing, God is really very helpful, our dealers are also willing to invest, this is the confidence of and into the bathroom. ."In the fourteenth session of the 2009 China International Kitchen & Bath Show, and into the bathroom, general manager Jane Liang of China also said that now, the channel is the development of the main event. .Insiders said that the bathroom cabinet now also entered the age of branding industry, sales channels to become one of the key competitive factors, many well-known brand "get together" a number assigned to the trend of strong sales channel drift stronger. .The reason is that bathroom cabinet manufacturers to strengthen the control on the retail end, sales model can adapt to diverse towards the direction of the market. .</ P> <p> product positioning yet clear </ p> <p> open press conference at the current exchange Foshan pottery collected from the bathroom cabinet business brochures, not difficult to find a character less of bathroom products .and small, shape, figure, structure, almost no difference. ."Is now a very hot selling bathroom cabinets, storage Court is almost kind of wasted space. .But manufacturers still do, because other people are doing so. ."In the bathroom industry for many years to do sanitary industry sales of Mr. Lee lamented the lack of innovation and research and development. .</ P> <p> It is understood that the phenomenon of product homogeneity bathroom cabinet the most serious type of domestic products among manufacturers and did not form their own category and features the unique strengths, but very similar, more repeat .imitation, especially for the consumer market, type of bathroom cabinet, level, character and mental lack of understanding. ."Well-known brands of bathroom cabinet sanitary ware is mainly for the marketing of ceramic sanitary ware products supporting the other, the product line pull too far, can not be specific for this market segment marketing, and production is mainly entrusted processing, can not guarantee the quality of products .and after-sales service, but blurred the product positioning. ."One industry that sigh. .</ P> <p> lack of a national brand </ p> <p> relative to the sanitary ware industry, bathroom cabinet is a new industry, low barriers to entry, rapid development, high profits, the market has not yet appeared in the national well-known .brand. .</ P> <p> "2006, the bathroom cabinet industry competition became more intense, and there have been new manufacturers involved. .Since many manufacturers to seek to maximize profits, at the use of inferior materials to reduce production costs, in order to achieve a very low price to use to sell, making the products of varying quality, market competition appear disorganized. ."Jiang Hailong Foshan Ceramic Industry Association, said that the trend of profits, many large companies targeting of ceramic sanitary ware bathroom cabinet industry, the use of existing brand resource for brand extension, production and bathroom cabinets supporting their products. .And more powerful enterprises have not herd of blind intervention, the market was once upsets, such as mixing with water in general. .</ P> <p> It is understood that the market other than ceramic ware bathroom cabinet brands brand extension, in the case, and into, Louis, TOTO, Wrigley, King, American Standard, Kohler, there are nearly one hundred .professional production of bathroom cabinet brands, but most of the national impact of the brand is not enough, so pay attention to build influence. .</ P>.