Damage the reputation of China's low-price competition need to establish an international image of the Ceramic Industry.

<p> Once upon a time, the global buyers to increase purchases from Chinese market, the amount of ceramics, many multinational companies to shift their production centers to China, because China's ceramic industry, lower prices of factors of production, so that the production cost in China .the advantages of low. .</ P> <P> <P> <p> However, this trend has given a tremendous pressure on the export of ceramic. .Especially in the financial crisis, many ceramic companies eager to cut costs to maintain the long-owned low cost. .</ P> <p> ceramics export bearing pressure </ p> <p> simply to cut costs, the cost reduction as the only target, and can not be far-sighted entrepreneurs agree. .Beng Hong (Chaozhou) Ceramics Manufacturing Co., Ltd. General Manager Mr. Chen Jizhi that simply seek to cut costs, the general approach would consider lowering the simple purchase price or quality of raw materials; or reduce the material into a single product (stolen material); or consider .reduce the wages of process to achieve cost-cutting purposes. ."I think this is very dangerous, this will lead to a decline in product quality, labor resources, loss of business, or even already have lost the market ... ..." he stressed. .</ P> <p> Chen continued: "The implementation of cost control, we have supply-side options are to undergo a rigorous screening, and never be cheap to buy inferior ingredients, and never to save labor costs to reduce costs. ."</ P> <p> low-cost leader in the formula </ p> <p> Andersen Consulting, according to a survey conducted showed that 40% of enterprises rely on Asia to cut costs to survive. .</ P> <p> According to the analysis because, at present, slow growth in the international market demand, prices of export commodities, if not more difficult to find a way out. .In such an environment, a number of ceramic enterprises into export-oriented errors. .In order to meet the requirements of buyers with low prices, but also for their own survival to consider, many exporters turned to the direct cost elements, such as forced or grade lower prices of raw materials, strict control of labor costs, which in total cost of raw materials .cost of 90% or even 60% share of the manufacturing industries are often able to receive instant results, but the result is the final loss of customers and markets. .</ P> <p> poor overall image of Chinese products overseas, and this reckless behavior of the short-term cost control, not unrelated. .</ P> <p> response, the industry pointed out that "cost-cutting measures had not been able to encourage enterprises to implement fundamental changes to long-term advantages for their own gain. ."To have long-term effects can only be implemented from the strategic cost control. .</ P> <p> other words, not to cut costs, but to improve productivity and shorten production cycles, increase production and ensure product quality. .</ P> <p> so that everyone has a head, thinking </ p> <p> cost control is designed to continuously reduce costs and obtain greater profits, so the cost of setting goals to be considered first ceramic enterprises .profit objectives, while also considering selling a competitive price. .</ P> <p> formed in the cost of the entire process of production, costs in every aspect, every thing, every event, therefore, the cost of every level should target all sectors of the ceramic enterprises and even individuals, .product design should first consider the market. .; </ P> <p> in Guangdong, a ceramics group is responsible for cost accounting in the Finance Department said Mr. Li, the company a fixed management, from the company's production department, technical department and management department, to each product, each component .have approved indicators, the indicators to be almost a hundred regular test. .He called: "Let everyone have a thinking head. ."</ P>.