Closely linked to the pulse of the times to lead the industry in China bathroom break.

<p> the advent of the global financial crisis, the deepest feelings of the Chinese sanitary ware industry is one of the industries most affected by the impact of real estate, sanitary ware industry in the 08 -09 years of sales trend has been in decline, although real estate in this year .period of several rising, but in the end consumers cover their hands tighter and tighter money, more careful. .Regardless of whether the self-assessment of real estate speculation, in short, the overall market for sanitary ware industry, as things stand, there is no imagination, as with the City and the hair, however, no matter how much the crisis, there is always the last day, and sanitary industry in China .really have their own brand of original products, and can be recognized by consumers and the products are few, this is an indisputable fact. .Sanitary industry in China, how to get from this baptism of introspection? And how to avoid this crisis, but stand out? Is a clear understanding of the Chinese people to the bathroom, the crisis brings about a variety of unavoidable losses, but .sanitary industry in China is it not a major reshuffle it? examine China Bathroom market situation, how to fight a war break out, what we must seriously face the reality. .According to your many years of experience in the bathroom market, China needs to do the following aspects of bathroom work, bathroom break can really fight this war. .</ P> <P> <P> <p> one, keeping up with fashion trends, designed to truly fit in with the product </ p> <p> sanitary ware market in China is not very long development time, China's reform and opening up from that day on, .has been shouting "integration, innovation, and stronger national brand," slogan, but look at all markets, especially China sanitary ware market, the real makers of this sentence do, there are several it? integration into .Direct copying, innovation becomes a spoken language, although there are like four-dimensional, Wai-tat, Faenza, Wrigley, Apollo and other famous brands, as well as the brand was known for Jishi Duo culture, but in the end that, as foreign brands such as Kohler ., musician, etc. can take a year Bathroom Exhibition Shanghai to draw its own innovative technology, or own a product design can be unique among the, did not have, many of China's so-called sanitary product design, are still stuck in the "outbreak .households "era, the blind pursuit of" odd "" strange, "" flowers ", so that should have been calm, clean bathroom space, and made dazzling, and stress of modern life runs counter to the simple concept, which does not .difficult to see that China's brand of sanitary ware brand with a huge gap between foreign bathroom, some people may not think so sanitary, but the fact is that, good things ordinary people have their own vision to natural selection, good product design directly affects the .sales good or bad. .Especially after the financial crisis, the people is critical for the product increased to an unprecedented height, consumers believe that now had to use every penny wisely, and sanitary products is durable goods, so choose carefully when it is .and cautious, careful and cautious. .If we do not have a good product appearance, how could so that consumers desire to purchase it? Society in constant development, the times are constantly changing, and consumers in the aesthetic development will change with the times, .to respond to "fashion" requirements, as the fashion of the bathroom, only keeping up with fashion trends, fashion designed to truly meet the aesthetic of the products of modern society can remain invincible in the market. .</ P> <p> Second, the combination of attack, to meet the simple principle of modern life </ p> <p> high pace of modern life, the rapid development of science and technology, to help people with the condition of the hand that was without even .number of considerations, but not too many hands, you can get your mind of things, which is the Chinese people for thousands of years to form a kind of enjoyment of ideology, and the Western concept of their own hands the contrary, the market can truly be said .on the combination of the brand, but it is very few, in the bathroom the past two years have only seen the show several foreign brands for some action in this respect, while domestic brands do not know the bathroom is not aware of changes in the consumer market, .or no ability to design such products, although the Shanghai Po bathroom has been designed to go the way of independent, but the market in recent years silence, slowly lost the foreign brands could have been walking in the forefront of market opportunities, but unfortunately .. .Others, such as four-dimensional, Dongpeng, although such benefits also wants to go up this path of true innovation, but ultimately could not escape the Chinese pursuit of "short, flat, fast" short-term interests of the thinking and learning, like to take a TOTO .Popular routes, they do not know, TOTO has inherent market advantage, has the advantage of the so-called imported brands, while Chinese consumers aspire to these advantages is the pursuit of light "import" the word can make China's domestic sanitary .industry to spend at least 5 years to lay the mark in the minds of consumers, not to mention TOTO has never stopped the products of technological innovation, so the result of China's sanitary ware brand is forever behind by foreign brands, forever .to imitate someone else's product design. .The current financial crisis is also a very good Chinese bathroom break through the opportunity to meet the modern concept of the simple life, development is relatively simple but very practical and stylish bathroom product combination series, instead of allowing consumers a piece .to their selection, their combination, the ultimate bathroom, but it is the brand everywhere, colorful. .The combination of products, we can find the simplicity of modern pursuit of inspiration, design and develop three to five series combination of product lines can be. .Simplify the consumer the trouble of self-selection, but also expanded our sales points and surfaces. .This is in the bathroom to see the musicians show the red line and blue line to a known one or two. .</ P> <p> three, breaking the traditional sales channel model, expand new channels to explore </ p> <p> traditional sales channels such as store sales, supermarket sales, engineering sales, including the later buy channels, .Although buy channels in the financial crisis, can play a role in the rapid sales, but does not make you buy the company make more money so easily, like the supermarket channel, began to design some, such as advertising fees, site adjustment .fees, and some so-called hidden rules, etc., plus the price of this is a killer buy, these allow you to see sales rise, but at the same time the surface of scenery did not see the company account funds have imagined it to rise. .Rental pressure stores, supermarkets, the black heart pressure, the pressure of competition works, buy the appearance of excitement, etc., are all available to us to show a lack of traditional channels and all sorts of ills, then these types of channels based on our .Are there opportunities for a breakthrough? The answer of course is, no matter how good services, the baptism of time and social development, will be gradually eliminated, new things will naturally replace it. .In my experience, now have Internet sales, community sales and other new channels can be used. .</ P> <p> Internet sales, before the financial crisis, for the bathroom such large products, and for the consumption of Chinese consumers like the concept of seeing is believing, it may be difficult to enable, however, the financial crisis has given us a .such opportunities, many Chinese consumers after the baptism of the wave of the Internet, have begun to slowly come to accept the virtual network and the difference between real life and in touch. .Coupled with the habit of selling small-scale product network, so that consumers gradually shift to large consumer online shopping habits. .The timing just right, we should begin to establish a network of sales team, build a network marketing platform for small construction sites may refer to products, sales network platform, and then find their own way a well-established online shopping process, that is, save yourself a lot of .The store charges, public relations costs and personnel costs, while also meeting the consumer behavior of the existing procurement fashion. .While now may not reach the pre-sales channel, but the development of the Internet is a force to be popular for ending the financial crisis will one day slowly recede, opportunities are always to some who are prepared to spend less .cost of sales after laying a solid platform, but it is hard to imagine now might be the effect. .</ P> <p> community marketing, financial crisis, direct to consumers the chance to go out greatly reduced, while the number of consumers go out less, to reduce the chance of the product to consumers, strengthening the brand .promotion and sales opportunities, it is the true meaning of community sales, the financial crisis but also the opportunity to enter the community has greatly increased sales, the community peace of mind that people began to accept this site services. .If we jointly supporting vendors, co-enter the community, service sales model to increase sales point will naturally be welcomed by the community residents. .There are many ways the community into the fixed timing mode can be entered, you can also use the rental service in the community the way into the sales of products concurrently. .In short, as long as we improve the service to the real action came from the oral, no consumers will reject this sort of intimate style of service. .</ P>.