Cake and can eat it? .Tower to strike a balance between cheap prices.

<p> "affordable", the name suggests is something better quality and cheaper price. .Believe that every consumer wants to buy something only poor quality and cheap, that is, to obtain the most affordable prices in mind the best (product quality, after-sales service in place) products, the purchasing power of money in order to achieve maximum value .psychological expectations. .Thus, if a business in its stable product quality, reduce the basis of guaranteed sales price, to provide consumers with truly affordable products, that is the essence of a market economy. .However, from a certain perspective, "poor quality" and "cheap" is in itself a contradiction, corporate profits, so that the "poor quality" things are not necessarily "cheap" and "price .William "things may not be" poor quality. " .</ P> <p> China is in the large-scale urbanization and socialist new countryside construction phase, building ceramics market demand for space is relatively large. .However, due to the current building ceramics industry has not yet formed a mature technology innovation mechanism and marketing model, the consumer market at all levels are also not formed by several well-known brand-led standard, fully competitive market, simply can not achieve architectural ceramic tile "Wumart .cheap. " .And this situation is to the many small businesses survive and occupy the majority of low-end market share because their products "cheap." .</ P> <p> through the market survey found that such a case, a brand enterprise in order to obtain production orders, tender or business negotiations in the course of a low-price competition strategy, the order does not count as long as price cuts win. .The beginning of this method is very effective, therefore occupy a certain market share, the majority of consumers thought that since it is the quality brands should have a guaranteed low price off than similar products, why not? .But after some time, its products have had to choose out of the market. .The reason is simple, the enterprise in order to provide "cheap" products, licensed to neither efficient nor cost advantages of mass production technology and management advantages of many small businesses for OEM production, these small enterprises in order to obtain .profit margins is likely to survive with low-quality raw materials to reduce production costs, the implementation of low-quality low-cost operating model, this product is "low cost" but also not a "poor quality" of the. .This high-end market is not in the accepted and recognized. .The company's approach is not only out of the market, more importantly, smashed his own brand. .</ P> <p> penny, for a half, this is the eternal law of the market. .The price and quality in the minds of consumers there are some dependencies, if we can through technology innovation and progress, or volume, mass production quality control standards to improve efficiency, or the introduction of advanced concepts and improve the internal management ., thus reducing production and operating costs, a sale is undoubtedly beneficial to enterprises to participate in one of the advantages of market competition. .On the contrary, it may cause the opposite effect. .Downturn in the real estate market with government regulation, the developer's cash flow has been confined in a developer to clearly reduce the cost of procurement of construction materials, the supplier can guarantee the quality of a certain percentage on the basis of lower prices again .sign supply contracts, otherwise no chance. .Ceramic its upstream business to how to do it? .To ensure product quality but also lower the price, nothing more than just reduce production costs, reduced profits or even losing money, then or, as the OEM production of an enterprise, the latter two are obviously not work. .</ P> <p> "poor quality" and "cheap" is in itself a contradiction of market economy, philosophy tells us that the unity of opposites is a contradiction to promote the driving force behind the development of things. .As a result, price is not the primary problem or not, the face of severe market conditions, but can not be business again and again slowly to consider other people you do not have to cut prices, if prices and no survival benefit at all, .So the key is how to both cut prices letting business profitable. .A brand business, or in order to ensure "poor quality" strict price does not drop, accept the market's long-term test; or to ensure that "poor quality" and want to continue to dominate the market, price cuts from the various mining potential. .The business is always wise to know how the "poor quality" and "cheap" and the relations between the two trade-offs and choices. .</ P> <P> <P>.