Road aiming for leisure sanitary ware market is shrinking affect the pace of development.

the rise of casual style bathroom <p> from Europe and America, and has flourished around 2005 pm. . But since its "home" whipped "financial crisis" of the storm, China's leisure market is beginning to show rapid decline of the sanitary situation, the situation is spreading from south to north, from 2008 to the present, there is a business reflect market shrinking .at least 25% or even half of the share. .Leisure sanitary necessities of life as not, the idea of a "fun bath" and other style of luxury bath concept of culture and most of the traditional lifestyle of Chinese consumers do not match, so in the present monetary tightening, weakening consumer spending environment, .Leisure bathroom renovation project in the family bear the brunt of consumer attitudes to be more and more sophisticated consumer "crowd" out, a tremendous impact on the industry. .</ P> <P> <P> <p> leisure sanitary "disabled" </ p> <p> "We are now the best selling is the common shower room, shower off this practical □ .products, such as massage bathtubs, shower room luxury products like this year, shipments are not optimistic that many customers no longer choose the villa of such products, but added the situation sauna is also good, especially the traditional wooden type, .This type of electric charcoal sauna sales are on the rise trend. ."Interview Ares Building Material Co., Ltd., general manager of Qingdao cold Degang told reporters that the current sales are many reasons not optimistic due to:" First of all our products are not consumables, customers rarely produce 2 .time consumption; followed a few years ago out of a luxury class massage bath products in fact, many additional features above are not practical, such as what the TV function, so consumers feel more after 'tasteless'; there is a problem is the bath .cleaning problems, massage bath products before widespread possession of dirt and smell pipeline problem, do not use the words are easy to breed bacteria. ."</ P> <p>" in reducing the amount of leisure sanitary ware is a foregone conclusion, especially in the steam room products, fell the most obvious, but simple shower room sales on the rise. ."The new bathroom, general manager of the source, said Zhang Lei," the decline in leisure bathroom with previous years the main development of the industry has a lot to a few years ago a lot of leisure sanitary ware products in the sales after several years of use, appears the .kinds of after-sale problems, but solving these problems are not manufacturers and services, leading to the poor reputation of leisure sanitary products results. .In addition, by last year's financial crisis, part of the mainly export-oriented factory orders also fell significantly. ."</ P> <p> shrinking market for recreational reasons for bathroom products business sales manager in a bathroom and the state policies that are closely related to his analysis, national policies and regulations of the size of the area of the house, and below 90 square meters .significant market share in the house, which some consumers due to the overall area of restrictions on housing, consumer leisure sanitary products can not, so this further reduces the consumption of leisure sanitary products group. .According to Foshan Ceramic Industry Association Professional Committee of sanitary information provided by that date, did not pick up the entire exports of sanitary ware market, and most export-oriented leisure bathroom, so the bathroom companies also face greater Foshan market pressure. .Evidently, a production company based leisure bathroom early this year, has withdrawn from the market in Wenzhou, mainly due to a significant decline in sales volume, dealer unable to support. .</ P> <p> leisure sanitary and will offer more "attentive, professional and popular" </ p> <p> when it comes to the future development direction of leisure sanitary ware, cold Degang analysis: "I feel these two .of leisure sanitary manufacturers are doing well under the market feedback to adjust their product line, the next possible way of walking on two legs, one side is the product to the large, high-end materials, the direction of a more scientific and technological change, which .main aspects is to meet the professional bath, recreation clubs and other places of business needs; the other hand, is more attention to practical functions, and take the cheap route, the purely functional to the most perfect bath to reduce those fancy, there is no significant additional functionality, which .is done mainly for ordinary consumers. .There are even more important is the continuous improvement of product defects, such as Apollo, the new bubble bath, put the shortcomings of traditional massage almost all improved cylinder, and the promotion process has been a lot of praise. ."</ P> <p>" I do not think leisure sanitary products do not have to do, it would have been in the consumer market still exist, but to change the current situation, we need to do two, one service, other .one is the product upgrade. ."Lei said," high-end products to give consumers greater enjoyment, which requires the product has more additional features, and these functions must be guaranteed to have good service. .In short, do leisure sanitary products, must be good after-sales service. ."</ P> <p> shrinking leisure sanitary ware market directly affects the development of enterprises, some enterprises to enhance product capabilities and strengthen the sale to deal with, but more enterprises to adopt a direct and immediate effective way to change the status quo. ."As far as I know, Apollo increased the ceramics and the production efforts shower room, another in the works also as a key channel to develop. ."Oneindustry sources said. .</ P>.