Bathroom hardware industry how to deal with three foreign trade difficulties, "the mountain".

<p> bathroom industry is experiencing a lot of ups and downs of the financial crisis has led to decline in the international market demand for rigid, countries such as trade protectionism, technical barriers to the export of satellite enterprises face increasing pressure. .By the financial crisis, sanitary export enterprises are facing varying degrees of difficulty, and we have more thought, the domestic export enterprises in the bathroom how to deal with the overseas market changes, turning crises into opportunities. .</ P> <P> <P> <p> measures of trade barriers for a breakthrough in scientific and technological innovation </ p> <p> a long time, the United States of cheap bathroom products in China, by the foreign distributors and consumers, exports .the amount doubled. .However, with the export volume gradually increased, and the deteriorating international economic situation, more and more countries are beginning to implement similar stringent technical standards for manufacturing trade barriers, increasing the rate of health to develop foreign markets more difficult. .Faced with this trend, to resolve trade protection, health enterprises of the first step is to rely on technological innovation and the implementation of industry standards upgrades. .According to experts, technical barriers to trade first, breakthrough product must meet standards to ensure products meet market standards, the manufacturer should establish a product control system. .Sanitary products, in addition to meeting local technical standards, should also meet the local residents living habits and ways of thinking. .At present, the pressure in the case of export, Chinese companies have increasingly recognized relevant international sanitary standards, product quality and significantly improved compliance with relevant technical standards as far as possible to avoid the standard barriers to exports caused by disputes. .As China gradually increase the strength of health enterprises, the current health enterprise products more and more standards have been met or exceeded stringent product standards in foreign countries. .High standards of products, reasonable prices will be the key factor in breaking the barriers to win a larger market abroad. .</ P> <p> two measures to maintain market development in emerging markets in Europe and America </ p> <p> by the financial crisis, the United States, Japan, Europe, the three major trading partners demand fell sharply in the international market to shrink. .According to the statistics in recent years, the United States, Japan and Europe market share of China's exports accounted for more than 60%. .But the United States, Japan and Europe due to the financial crisis, economic downturn, demand greatly reduced. .It is understood that the Canton Fair exhibitors from Europe, the United States and Japan have different degrees of reduction in orders, resulting in a sharp decline in export orders, making a number of export-oriented enterprises are facing pressure to survive. .</ P> <p> industry data analysis of the Canton Fair, said after the Canton Fair will be optimistic about the fall of 2009, "A lot of European and American buyers will consume the inventory completed in the second half, I believe that 2009 turnover will fall Fair .will rise. " .But in the current face difficulties now, while trying to maintain Europe, the United States, Japan, several major markets, and actively invite new and old customers to the scene procurement; the other hand, the search for new markets as another focus of efforts to open up South-East Asia, South Asia, the Middle East ., Africa, South America and other emerging markets. .For many domestic export enterprises, the current economic situation is certainly difficult, but also a lot of hidden opportunities. .The eyes of the Chinese market as a glowing pearl in the world, strong domestic demand will be an important future economic growth. .Many companies in the past focused on the export market began to re-examine their strategy and the fertile soil of this wide To develop the future direction of development. .</ P> <p> measures three-brand strategy to speed up overseas marketing </ p> <p> China is a major exporter of sanitary ware, but mainly in the form of OEM or OEM export, to earn a meager processing fees, although the risk .low, quick. .Form from the export trend point of view is extremely unfavorable for a long time foreign enterprises to use the advantage of making our cheap labor in the production of domestic processing enterprises received only a small amount of processing fees, China's foreign trade tend to lead to a simple quantitative expansion, export .significantly lower than the increase in the amount of increase in export volume, exports decreased efficiency, into the only important foreign exchange, do not hit the error card. .Although many products in our quality, performance, processing technology, with the international advanced level is very small, but the disadvantage is getting bigger bathroom brand, comprehensive in a passive state, the current crisis gives us a clear understanding of a single export processing .risk and the conflict between sustainable development. .Wei enterprises in China should pay more attention to the future development of the construction and development of independent brands, developing its own brand, brand awareness and good planning. .For the characteristics of foreign trade enterprises, enterprises should fully understand the market changes, moderate grasp the scale of processing, to create its own brand OEM combine with reasonably determine the OEM and own brand ratio, both learning through OEM .master the world-famous brand management and technology, but also broke through its own brand awareness in the domestic and international markets, expanding its own brand of market share, improve the competitiveness of enterprises. .Before the outbreak of the crisis, several foreign trade enterprises in Chaozhou in the Southeast Asian market had started its own brand marketing, brand franchise in the form of open stores, so when the economic crisis, the impact on small businesses. .</ P> <p> short, as the overall competitiveness of bathroom companies growing in the industry standards, product quality, production technology and other enterprises with foreign advanced health gap between the more and more. .As international trade competition, the traditional way of cheap export processing in the new form must be properly adjusted. .The formulation of national policies in the future will also encourage innovation and brand strategy guide, relying on cheap labor and the expense of non-renewable resources and the environment, foreign trade development mode will gradually be limited, China should take advantage of health enterprises to accelerate enterprise restructuring, the crisis, .self-improvement, to develop a viable response to the development of strategies to broaden the market. .</ P>.