From 1 April this year, sanitary ceramics product export rebate rate from 5% to 9%, up 4%. This is not only a satellite in recent years built porcelain products export tax rebate rate increase for the first time, more economic "winter" in a very warm human good, no doubt a snowy winter, to the ceramic enterprises covered with a very thick cotton.
Affected by the financial crisis and slowdown in the international market demands, on export-oriented production Wei ceramic enterprises tremendous impact, influence, many ceramic enterprises which are in the survival of the air waves. For this reason, the second half of last year, the State on other industry export rebate rate adjustment, the ceramic industry is also actively campaigned called for. But because of the "two gaoyizi" hat and other reasons, to improve the export rebate rate of commodity list has been built Wei ceramic products, until recently was able to achieve.
Faced with such an absolute good, author in deep thought.
China is a ceramic producer and consumer countries, but also export power. Sanitary ware exports over the years has always maintained a world first, 2005 China's ceramic export 42072 million square meters, ranked second in the world, the 2008 ceramic tile export 67090 million square meters, I guess we turn to the first place. Oversupply situation has lasted for many years, to scramble for export orders, ceramic enterprises at wielding the knife cutting prices, not only his own thin profit margins, a modest profit to mouth is rife, to exploit foreign brands. Whether it's purchasing or OEM processing, ceramic products for export prices are squeezing down to near the bottom line. Many export-oriented production in China, Wei ceramic enterprises, their profits only is the country's export tax rebates. In recent years repeatedly down export rebates and ceramic enterprises already dire straits, "life is difficult. This rebate rate up 4%, amounts to a doubling of profits is timely. But can you help ceramic enterprises Royal "winter"?
First, the impact of the financial crisis, consumer demand in the near term without a major upgrade, consumption will be more rational. Improve the export tax rebate rate, whether or not to lead to a price war flames rekindled? repeated price shrunk again, have seriously affected the ceramic industry "made in China" of the image. Foreign manufacturers have got the domestic ceramic industry of seven inches, such enormous capacity, there will always be a seller, this is no doubt, be relieved. So, the ceramic industry for several years through the unremitting efforts to results, international status and influence of promotion, brand awareness, the development of the industry trends to good, will put the countless people flowing water??
Secondly, in response to the crisis, many ceramic enterprises have the potential to dig in the eye, positive innovation challenge, strengthen management, tide, even seek out to bend overtaking. 4 percentage points of the rebate rate increase, will the ceramic enterprises recovery innovation action addiction, give up, don't focus on restructuring and industrial upgrading, to give up this historic opportunity to transnational corporations are some opening up of domestic markets, 4 trillion investment stimulating domestic market is likely to be more and more multinational companies preemption. As domestic ceramic enterprises, will feel?
Once again, as the Pratt and Whitney, 9% of the export tax rebate rate, on ceramic enterprises, the size has a total share everyone. Such preferential policies, without distinction of good and bad, much to the ceramic industry continue to black sheep, and whether it would be beneficial to help you strong, big industry and many industry enterprises? believes that this economic "winter" comes in very cool, very broad, the loss of the large number of small enterprises is expected in the "winter" was eliminated, did not want to neglect as a warm spring breeze to people, so that these ceramics enterprises from the dead. Is Hi? is bad?
In addition, as a good warm people, raise the export tax rebate rate, increase profits, is a good thing, but also have a negative effect. 100 years of crisis so that companies survive tense-aspect, natural produced antibodies (by strong management and outside in the open market, accelerate innovation, energy efficiency, scientific development, etc.), but the tension of the strings would relax? allow enterprises to "winter" of consciousness, too tight ideological relaxation day? innovation pace will be slower? structural adjustment will pace has slowed down?, breathe ideas everyone will have, but for enterprises, whether or not to miss the historic opportunity for the development of the crisis was a hundred years a? the case, that opportunity?
At the same time, with the export rebate rates rise, as if to the inefficiency of an injection of stimulants. Benefits of increased enterprise abstract long drought every rain, passivity makes enterprise, had to live with it, not by suggesting a cold, birds, singing "cold freeze me, tomorrow nests" Ballad "warm", desperate cold night. As the crisis, "confidence is more important than gold, more important than waiting for action", don't expect miracles, tomorrow there will be cold, bird responded with life.
All pre stands, not pre the waste. Improve export rebate rate, on ceramic enterprises is good, but not so much to rely on it. You will save time but will not be able to save time, save where not. Industry to move towards a strong, standing in the world power of enterprises to engage the world's top brand, will walk past many summer cold. Summer a single shirt, cold wear cotton clothing, if so let it be, relied on blood transfusion degree-day, stimulants, is never to 100 years, much less visionary. Humble: it was a solid foundation, strengthen management, innovation, create the core competitiveness of scientific development is the best policy.
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