Help each other through the crisis pottery vendor relationships when the theme of harmony.

<p> vendor relationships is now the most delicate and sensitive period. .</ P> <P> <P> <p> the first half of this year, as a global communications giant Nokia out of a "channel" incident: In late May, the country has more than 200 Nokia dealer to Changsha .meeting to discuss the condemnation of Nokia; in June, Hangzhou Nokia dealers hung out reading "Nokia pay back the money" banner; in Shandong, 40 channel vendors refused to sell Nokia handsets. .Among these, the most direct reason is that Nokia "FALSIFYING" severe punishment given to dealers, this event has not yet been properly addressed. .</ P> <p> if the last few years, God of Wealth as a dealer, the market leader Nokia's market to take such protective measures, may not encounter such a fierce backlash, but this is different from past, serious .manufacturers market situation exacerbated conflicts. .</ P> <p> learned that since the financial crisis, sales of mobile phones there is a clear decline, coupled with increasingly strong domestic mobile phone manufacturers, the user's choice is also diversified, previously accounted for nearly 40% of Chinese mobile phone market share .Nokia sales have started to decline. .Before Nokia cell phone dealers, which means a stable source, a good income, and almost non-existent Yahuo phenomenon, but now sell in order to complete the task, in order to survive and multi-reason, dealers have private "FALSIFYING .. " .</ P> <p> market slowdown, small cake, the more conflict of interest, and conflicts will become more intense! .Nokia dealer prior to eating meat, now turbid water, and even survival is immune, then who can not stand, "the official force," "anti-people" What! .</ P> <p> Similarly, the ceramic industry dealer, "selling building materials fortune," the good old days are gone forever. .</ P> <p> According to this survey, the face of sluggish sales, many businesses chose to update the facade of this year universal image and enhance end-market promotion, hire more staff to develop business and marketing distribution network, but also for engineering, Stealth .channel development, it is Maozulejin, which led directly to increases in operating costs, profits and sales did not increase. .And in order to compete for construction, renovation projects, the profit point is still to be "Party" a little bit of "predatory." .</ P> <p> dealer is not easy to do, to make a business more difficult for manufacturers to satisfaction. .</ P> <p> order to achieve sales growth, business no more than two initiatives: First, the thrust, the company issued to the dealer sales goals, Yahuo; the other is the pull through the enterprise product, brand, marketing .such as their own initiatives to attract consumers. .The former is only the finished product by the manufacturer to regional businesses, the transfer of inventory, which is the real product sales. .The Yahuo because it is business, business sales and business staff to complete the most efficient way, which resulted in such a landscape: business owners issued to business sales targets, business unit manager the task sent to all regional managers, sales .business sales staff they can only be achieved through the dealers purchase the ultimate business inventories fell on him. .What is more, for the return of funds, some manufacturers to dealers "out" system, a large number of change agents, so that new business and then purchase in order to achieve enterprise product inventory transfer. .</ P> <p> recent market although there pick up, from the current market performance, Yahuo phenomena in the ceramic industry is getting worse, and most likely to provoke conflict factor is the vendor sales tasks, factory support and .rebate, etc., inventory pressures are particularly affected. .</ P> <p> most likely to cover up the lack of prosperity, when the crisis comes, vendor relationships will become more subtle and sensitive, requiring careful treatment of the upstream channel for manufacturers of tasks, and more understanding and concern for businesses, so that they feel the company to give .the warmth and support, not only about the sale of cold rejection pile of tasks. .Think about it, even the Nokia dealer Dugan thighs like "screw", not to mention our ceramic industries and enterprises are only small "arms" only. .</ P>.