The day before yesterday, Premier Wen Jiabao hosted a State Council Executive meeting noted that: the international financial crisis impact on China has yet to hit bottom, the economic development of uncertainty and instability, China's economy steady rebound is not secure. Meeting requests, and relevant departments to closely track the economic and employment situation changes, strengthen coordination, solid work. Thus, in the current economic situation, we should not be taken lightly, of enterprises should not be blind optimism, face the challenge of the crisis and still very serious. But we should also note of the January-April, the national rural consumption growth rate above the city, the National Bureau of statistics, the latest 4 months national urban retail 6329.6 billion yuan, an increase of 13.9% County and County below retail value $ 3013.6 16.7 percent. This is the month of December 2008 until the national statistical data, unprecedented phenomenon. National Bureau of statistics published a quarterly data show that national City retail 19834 billion, an increase of 14.1% County and County below retail value $ 9564 17.0%. Thus, the rural consumption growth, has accumulated more than 4 months. In the international financial crisis in the background, the changes of rural consumption this year, concern, some big province rural consumption significantly accelerate, showed unprecedented development scene. Obviously this is a new rural construction in recent years with countries increased substantially, peasant "input" and the inevitable result of accumulation. Now we enter the rural market opportunities.
Turning to the sanitary ceramics product into the rural market in ceramic views vary considerably, so that the rural market consumption capacity is weak, fragmented and not mature enough, that we cannot sacrifice brand low on rural markets and change their product positioning, in fact, these views have a certain amount of sense. But our country's economic situation has been changing, even today, the world financial crisis requires us to reduce reliance on exports, a line of urban real estate bubble requirements we actively do respond to get rid of the real estate industry's excessive dependence, this year for the first time more than urban rural consumption growth, reminds us to be sure to enter the market opportunities in rural areas, we should go to foster development of immature rural market and brand consumption should be appropriate to adjust the structure of its own products, production quality, meet the rural market sales of products, the establishment of more intensive marketing network, more flexible Terminal sales channels, the resolution of the corresponding remote management and after-sale services for operational level. In this round of the global economic crisis, China's economic development to first Chungching is expanding domestic demand, our sanitary ceramics to continue strong growth is to open up new markets, it is to enter the best time to rural markets.
Remember, the last couple of years many friends in the industry are often asked why a Foshan ceramic always operate very well, every year the total hundreds of millions of profit, this also reminds me to focus on the enterprise's operations, results and I think he and most of the Foshan ceramic industry and there is no significant difference, main features are concentrated in the overall management of the line simple and clear, low-cost production technology in place (notably inferior materials application) and a extensive sales terminal layout, while level (province, municipality) most famous Foshan markets than ceramic is characterised, in the second and third level (or County) market and even four-level (town) market has many more complete layout — that is, market expansion than other existing ceramic.
In 2009, the central financial arrangements for the "three rural" spending will reach $ 7161.4 billion, an increase of 1205.9 than 2008, 20.2 percent. This will further improve food minimum purchase price, to improve agricultural supplies integrated direct subsidy, seed grants, subsidies and other standards, promotion of farmers, rural infrastructure, expand rural schoolhouses. The years of the new rural construction results will have a perfect performance, sanitary ceramics product Terminal settlement will be industry development in the overall trend, this year, the second and third-level market prosperity will further drive the four levels of market development, into the rural market golden opportunity has arrived.
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