Monday, February 14, 2011

Financial strength to fight fight fight Technical Running out of the bathroom industry for 15 years is very intense.

Kohler <p> to enter China in 1995 as the boundary point, the domestic market debut international sanitary enterprises has reached 15 years. .Bathroom settled internationally renowned brands, not only bring technology and capital, also brings a more mature business model. .</ P> <p> international sanitary crowding together high-end brand in China, so the brand Running out between escalating. .Before 2000, the United States leading the way American Standard, the momentum and no one can. .2000 to 2003, Kohler come from behind to become the market hegemony. .Since 2003, Japan TOTO dominate not only the highest market share, its sales volume is also very impressive. .</ P> <p> in front of international brands, Chinese companies have been short of breath bathroom, the main reason is that technology left behind. .According to industry insiders, sanitary industry's core technology, primarily toilet flushing technology, followed by glazed pollution problem. .Chaozhou sanitary industry, told reporters that 10 years ago, domestic companies but also some of TOTO toilet generic products, and now has difficulty even imitation, in the technology gap is still evident. .</ P> <P> <P> <p> "Inheritance of foreign high-end brand that has been a century, and its strong technology and innovative product design is the main reason for its enduring," the industry .point of view very representative. .In the market visit, the reporter learned that focus and specialty is bathroom an important factor in enterprises bigger and stronger, human design and the design of high quality is the key to capture the market. .</ P> <p> apparent homogeneity in the product today, the high-end international brands selling market realities also attracted the attention of domestic enterprises and reflection, Foshan, Chaozhou, and the growing strength of the bathroom enterprises to provide a challenge for the international .brand possible. .</ P> <p> pyramid selling in the market, the least number of high-end enterprise, but the market is the largest space. .If Kohler, TOTO, American Standard, Le Iran, a large number of international brands such as Grohe brand will be launched mid-range drastically reduced the domestic business market. .Turning to this issue, industry insiders believe to look at two aspects, one high-end brands to maintain brand image, even if the introduction of mid-range products, the number and category is relatively small; the other hand, the domestic bathroom gradually increase the strength of leading enterprises, .there is a degree of resilience, will not be crying wolf yet the kind of situation. .</ P> <p> majority of respondents believe that the core technical difficulties to overcome is the right path, to fundamentally change the passive situation of competition, to take time. .</ P>.

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