Ceramic figure lower and lower middle and low product development competition for building materials to the countryside cake.

<p> "Although the policy has not been formally introduced, but we want to take precautions to prepare for the ceramic to the countryside. ."Yesterday (March 1), China Ceramic Industrial Association, Office of Foshan Blue Guard, told reporters before the China Building Materials Federation for the Ministry of Industry, submitted to" expand the policy and the implementation of the proposed building to the countryside, "the first draft of the relevant .person in charge of industry and business in a meeting recently to discuss "building materials to the countryside" is feasible. .</ P> <P> <P> <p> introduction of the policy materials to the countryside, Foshan ceramic enterprises have indicated that the majority will effectively increase their sales, more enterprises take the high road, said Tao will be widening the product .line, specialized R & D of new products for the rural market. .</ P> <p> "implementation of the recommendations," said the new or renovated housing in rural areas, any new homes or renovated homes of farmers, purchase ceramic, cement, steel and other major building materials, belong to the state industrial policy or allow the products, according to the actual purchase .the amount of consumption of building materials to obtain 13-20 percent of the subsidies. .China Ceramic Industry Association, Director of the Office of Foshan Blue Guard expects the policy, if implemented, could boost sales of Foshan ceramic enterprises to grow by 20% -30% per year, and will maintain the same growth rate in three years. .</ P> <p> blue guards called "home appliances" made to the policies introduced from the use of more than a year, is expected to "building the countryside," the earliest specific policies can be introduced later this year. ."The main catalog is difficult to be subsidized, there are more than 25,000 ceramic brand, which breeds can enjoy the subsidies, the government and enterprises are still under consideration. ."</ P> <p> ceramic industry have suggested that, taking into account the ceramic products for the consumer durable goods, the Government should try to choose cost-effective products, and taking into account the service. ."Can not scale enterprises to select, to advance the premise of price, select a good brand, good quality products. ."</ P> <p> tiles, Cai Youzhuan higher penetration rate in rural areas </ p> <p> emphasis on rural consumers when shopping" price first, "but after the upgrade of Foshan ceramics industry .In recent years, enterprises already biased in the high-end product positioning, price is also higher. .In this regard, a number of ceramic enterprises in Foshan, said to be based on the progress of implementation of the policy as soon as possible sales of products suitable for rural development, points to eat, "Building the countryside" share. .</ P> <p> Mona Lisa Ceramics director Zhang Qi Kang said, the company sold mainly to one, mainly second-tier cities, rural marketing is only about 25% of total sales. ."If the 'building materials to the countryside' implementation of the bidding finalists, we must consider the affordability of the rural consumers and bidding requirements, the development of ceramic products for rural areas. ."Zhang Qi Kang analysis refers to:" Mona Lisa brand determine its price too high, and the entire large enterprise can not change the pricing system, we can only develop new products to adapt to policy. ."</ P> <p> Jin Tao Zhang Nian, general manager of marketing centers over that since the" building materials to the countryside "policy pending the formal introduction of the time, sales for 2010 will not have much impact. ."But with the development of rural markets, ceramic enterprises must develop low price products, we launched in April this year, the new product is designed for third and fourth tier cities developed. ."</ P> <p> positioned in the high-end products in Foshan ceramic enterprises will miss the" building materials to the countryside, "the opportunity? .Blue guards that are fully capable of Foshan ceramic enterprises in the product line to be adjusted. ."May consider the production of tiles, Cai Youzhuan other products with a higher prevalence in rural areas, and strengthen the channels of sinking the chance. ."</ P>.